Spring has sprung, but not with quite the same joy and freshness as we would all have liked. More than ever finances are under the microscope, and we are getting to that time of the year again where budgets get cut or enhanced.
April the 1st for so many businesses means a new financial year where targets are set, budgets are implemented and business plans are put in place.
Hand in hand with the strategic plans, businesses also need to plan out their marketing strategy for the new financial year, and given the current economic climate, many are looking at new and exciting ways to deliver their marketing campaigns.
More importantly than ever is ensuring that brand awareness, updating or refreshing websites are top of their lists, along with a review of, advertising, social media, and press releases. For many businesses, facing uncertainty in the market place, it is vital that they keep their customers informed on their services and products, offering assurance and maintaining their loyalty.
For others its a time to reinvent themselves, learn about their own customer behaviours and adapt to a new way of delivering their offer. More than ever marketing is going to be at the forefront of business planning, reaching those new customers, finding an untapped market, picking themselves up and being brave to face the future.
Despite the uncertainty, the future is exciting, the world is changing and more than ever and we need to adapt to a world where caution and care will be paramount.
For those who have continued with little or no change, they will have a very steep learning curve to face, because attitudes have changed, spending habits are being reviewed, and people are remaining loyal to those who have helped them along the way during this pandemic.
Here at Umbrella Marketing Team, we have been helping some of our clients market new services, refresh websites or even add functionality to their website they had not needed before.
Social media has seen a surge in activity with some businesses now truly understanding its value more than ever before – more so than a press release. Blogs have also seen an increase in sending informative content, sharing humour, and offering reassurance all of which have all been part of a new recipe to move their marketing forward.
Here at Umbrella, we have all the marketing you need under one umbrella. Our slogan isn’t new, neither is our stress on the importance of marketing and communication and our skills to support any business type, any size, anywhere.
In the new business climate, it has just become the most powerful resource a business has.
Your marketing is important to us and we deliver full-service marketing with access to our full team no matter the size of your budget and campaign. To find out more about how we can help guide your business through this period of change please contact us today.
Umbrella Marketing – We are in this together.