Is an image worth a thousand words? – The power of typography Content marketing is reliant on visuals to engage clients and prospects, promote the marketing message and build the brand. Social media and content platforms such as Instagram, YouTube and Flickr have become successful due to the ability to mix text and images. From…

Social Media Algorithms: what do they mean to your business? It’s hard to wrap our head around social media at the best of times ; tweeting, sharing, uploading, liking, following – it can be slightly intense! You might have heard about Algorithms. These are the code/ set of rules that your social media channels are…

Keeping up with Social Media – what trends to incorporate in your 2019 strategy Social media from the business perspective is definitely worth the effort. According to a new report from GlobalWebIndex, the average person now has 7 active social media accounts, with 98% of people having at least one! Platforms such as Facebook, WhatsApp,…

Strategic and effective business communication Effective communication in the office is more than just sending a few emails, leaving voicemail messages or putting information posters here and there. There needs to be an element of strategy involved. Communication is not a one-way process, you need to intently listen to and respond on a level that…

The Web Design Trends To Look Out For In 2019 For many businesses, a website is the first point of contact with customers. Make sure your website is up to date with our rundown on the top trends of the moment.   Billboard Design Previously in web design, content would usually sit in a single…

Using Graphic Design to Communicate your Message Graphic design should play a huge role in your marketing plan – from message delivery to user experience. For businesses, graphic design is an essential element of marketing success. Read on to learn how to use design in your marketing strategy. Strong graphic design for your website, paired…

How Useful is a Story? The 2014 John Lewis ad was one of the most successful marketing campaigns in history. In a single week, sales hit £179 million, higher than any other week since the company began trading in 1864. The brand’s return on investment was 8:1, generating an astonishing £141 million in incremental revenue.…

As we glide into winter, we look at the future of digital marketing Innovative companies are appearing at a pace which is quicker than we can keep up with. This means that brands need to do more to get noticed in such a crowded marketplace with so many ingenious brands outsmarting their rivals. With only…

How to hook a prospect – on a budget Use your imagination With so many companies spending a small fortune on marketing messages trying to grab a prospect’s attention, you may need to use some more unconventional methods to get noticed in a crowded marketplace! Guerrilla marketing Guerrilla marketing does just that! It’s an original…

Social Media: The Do’s & Don’ts of Hashtagging When you want to reach your target audience, it’s important to hit the right notes and this is where hashtagging comes in. The main focus for this should be on Twitter and Instagram. Facebook does accept hashtags however it never really took off so when a hashtag…