Our Team Blog
The latest insights and updates from the world of marketing...

How Useful is a Story?

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How Useful is a Story? The 2014 John Lewis ad was one of the most successful marketing campaigns in history. In a single week, sales hit £179 million, higher than any other week since the company began trading in 1864. The brand’s return on investment was 8:1, generating an astonishing £141 million in incremental revenue.…

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The future of digital marketing

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As we glide into winter, we look at the future of digital marketing Innovative companies are appearing at a pace which is quicker than we can keep up with. This means that brands need to do more to get noticed in such a crowded marketplace with so many ingenious brands outsmarting their rivals. With only…

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How to hook a prospect – on a budget

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How to hook a prospect – on a budget Use your imagination With so many companies spending a small fortune on marketing messages trying to grab a prospect’s attention, you may need to use some more unconventional methods to get noticed in a crowded marketplace! Guerrilla marketing Guerrilla marketing does just that! It’s an original…

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Social Media : The Do’s & Don’ts of Hashtagging

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Social Media: The Do’s & Don’ts of Hashtagging When you want to reach your target audience, it’s important to hit the right notes and this is where hashtagging comes in. The main focus for this should be on Twitter and Instagram. Facebook does accept hashtags however it never really took off so when a hashtag…

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The Importance of Content

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The Importance of Content   Written content is a powerful business tool. It’s not only bookworms that read – we all do! It’s almost impossible to avoid text in your marketing activity. Whether it’s a snappy tweet or a lengthy booklet, language is one of the main communication forms between business and customer. Though social…

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Why is SEO so important?

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Why is SEO so important? If you’ve gone to great lengths to create your website then you might think all the work is done, but it’s just the beginning. SEO is essential to any business – it helps to direct growth to your product or service so you can really branch out. When on Google, most…

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The Tree of (Marketing) Knowledge

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The Tree of (Marketing) Knowledge It’s been a summer of heatwaves, World Cup celebrations and even a royal wedding. As the sun sets earlier, the weather becomes cooler and the kids head back to school, here in the Umbrella Marketing Team office we’re ready to put on some much-needed layers, grab our umbrellas and head…

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Umbrella’s Italian job

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On Monday 9th July, Umbrella Marketing Team welcomed Luca Carlassara on a work experience placement. 17 year old Luca was visiting from Monza, Italy, on a summer placement with a group of his school peers. Accompanied by their teachers, the group were looked after by our RIC neighbours The Language Guys. This was an opportunity…

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Outsourced Marketing: A Recipe for Success

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Outsourced Marketing: A Recipe for Success Here at Umbrella Marketing Team, we think it’s important to get the blend of people just right. We’ve collected a variety of skills, mixed them together and now we’re ready to serve up our expert marketing cocktail to you. So, as the summer holidays commence, and we look forward…

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Moving Closer To Your Goals

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Moving Closer To Your Goals As we all get to grips with England being knocked out of the World Cup, we must also take a step back and celebrate England’s achievements in Russia. Of course, the ultimate goal was to bring home the trophy, but making it this far in a tournament where England were…

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