Facebook will soon be rolling out a new app created to gather market insights from its users. The company is going to pay users for the data they receive. It is understood that once the app is downloaded, it will transmit data on the other apps being used on the device to see how much…

Our Director of Marketing Claire Davies (FCIM) has delivered two masterclasses on marketing and finance as part of the Young Chamber Programme. Here is the article from the West Cheshire and North Wales Chamber of Commerce website. Local businesses learnt about the West Cheshire & North Wales Chamber of Commerce’s exciting Young Chamber programme at…

Love is a positive emotion of either affection or pleasure. Is there a winning formula to make it everlasting? To some it’s all about the looks and physical appearance, to others it’s the beauty within that matters! Chemistry also plays a role in finding and attracting one another! For any relationship to be successful, both…

It’s that time of the year again! Love is in the air and this has just reminded us how important it is to show affection to our significant other! Valentines have sparked Umbrella’s office conversation not only about our own relationships, partnerships and marriages but also about the relationships we have professionally – with co-workers,…

January is over and February is here. It’s time to have plans in place for the new financial year. Although budgets are tight and Brexit uncertainty remains, you have to plan and move forward! So, are you going to limp on, or are you going to give your marketing a little bit of love and…

Christmas day is just 5 days away! The Umbrella office is decorated, our festive jumpers are on and the mince pies are being eaten. The year is coming to an end and as we reflect on a successful 2018, we’re thinking ahead to the New Year. You might have decided on some new year’s resolutions…

Is an image worth a thousand words? – The power of typography Content marketing is reliant on visuals to engage clients and prospects, promote the marketing message and build the brand. Social media and content platforms such as Instagram, YouTube and Flickr have become successful due to the ability to mix text and images. From…

Social Media Algorithms: what do they mean to your business? It’s hard to wrap our head around social media at the best of times ; tweeting, sharing, uploading, liking, following – it can be slightly intense! You might have heard about Algorithms. These are the code/ set of rules that your social media channels are…

Keeping up with Social Media – what trends to incorporate in your 2019 strategy Social media from the business perspective is definitely worth the effort. According to a new report from GlobalWebIndex, the average person now has 7 active social media accounts, with 98% of people having at least one! Platforms such as Facebook, WhatsApp,…