In some cases, depending on the agreement with the franchisor, a franchisee is allowed to carry out local marketing campaigns and initiatives of their own. Some franchisors will have a local marketing requirement as part of their agreement where a franchisee has to spend a set percentage of their gross sales on local advertising on…

Franchise Marketing Creating a strong brand requires that the franchisor and all franchisees send a consistent message to new and existing customers. For this reason, franchisors in well-designed systems tend to set strict rules for the use of their trademarks and take full control of the application and creation of any marketing and advertising materials.…

This is a topic that I get asked regularly. Don’t get me wrong; outsourcing isn’t for everyone but allow me to take you through a few pointers to see how it could be beneficial to your business. Outsourcing is an excellent way of using an “out of the box thinking” method.  You may have an…

The lockdown has given many businesses the opportunity to take stock of their operations, their services, and their communications. With a move to get us all back to work just around the corner, the question that businesses now need to address is just how much have the industries in which we operate changed, as well…

When reading a Facebook Post from a member of staff at the Chester Ambulance Station regarding their broken-down washing machine, Umbrella Marketing Team based in Chester couldn’t ignore their plea. Said Gavin Belton-Rose of Umbrella Marketing team “We had been looking at ways we could give back to our local community during this pandemic and…

Spring has sprung, but not with quite the same joy and freshness as we would all have liked. More than ever finances are under the microscope, and we are getting to that time of the year again where budgets get cut or enhanced.  April the 1st for so many businesses means a new financial year…

  We are without a doubt riding a wave of uncertainty and it is at times like this where we need to keep our eye on the ball and not panic, we all need to support each other and more so within the business community. Here at Umbrella Marketing Team we continuously support our clients,…

2019 has been another great year with marketing campaigns, from Gregg’s vegan sausage roll to Gillette’s ‘Best a Man can be’ and Channel 4’s ‘complaints welcome’ campaigns. The year has also seen new technology fully integrated into our lives such as voice search. With all these advancements and changes we have been looking at what…

When was the last time you really looked through every page of your website? We continuously look at our client’s sites for ways to improve them, but end up neglecting our own!  Recently, we reviewed our website and decided that there were a few pages we just didn’t need or information that was duplicated somewhere…

Facebook will soon be rolling out a new app created to gather market insights from its users. The company is going to pay users for the data they receive. It is understood that once the app is downloaded, it will transmit data on the other apps being used on the device to see how much…