Our Team Blog
The latest insights and updates from the world of marketing...
Google Algorithm

Google- the new algorithm which could affect your website!

Google- the new algorithm which could affect your website! 800 450 Umbrella Marketing Team

According to the newest information on Google’s blog, from the 21st of April adaptation of pages to display properly on mobile devices will be one of the major factors influencing the ranking of a website: “As more people use mobile devices to access the internet, our algorithms have to adapt to these usage patterns (…)…

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Strategic Thinking

Strategic Thinking in a Digital World

Strategic Thinking in a Digital World 449 408 Umbrella Marketing Team

Why do you need digital marketing strategy? The answer is simple- because without one you are standing good chances of missing on opportunities and losing business. Creating a digital marketing strategy will open many doors and ensure that you concentrate your efforts on the relevant elements and tactics. You’ve probably already started the process of…

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Ten Commandments

The 10 commandments of building a brand

The 10 commandments of building a brand 822 675 Umbrella Marketing Team

A branding strategy should be even more important for small businesses than for large corporations. With a little or ‘non-existence’ budget, the brand has to work harder than ever to succeed and become memorable in people minds. Unfortunately, this is a point that the vast majority of small business’ owners seem to forget. Small business…

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Digital Marketing and Customer Experience

Digital Marketing and Customer Experience… it’s not about what you say, it’s about how you say it.

Digital Marketing and Customer Experience… it’s not about what you say, it’s about how you say it. 473 291 Umbrella Marketing Team

The newest data from Gartner shows that 68% of enterprises have separate digital marketing budget, which on average, equals to 25% of their total budget. The research indicates that the customer experience is considered to be the top innovation and investment in 2015.   The aim of the increased budget is to help companies to…

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Content Marketing

Content marketing- Good things happen to those who wait

Content marketing- Good things happen to those who wait 899 617 Umbrella Marketing Team

Nihil novi from Latin or in other words- nothing new. Digital marketing these days seems to be all about the SEO, optimisation and content. A lot of companies and indeed agencies seem to take it to heart, however never for long enough for it to bring the desired results.   The misunderstanding of the concept…

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Marketing Made Simple

Marketing made simple

Marketing made simple 634 355 Umbrella Marketing Team

There is far more to marketing than selling or advertising. Put simply, marketing is about identifying and satisfying customer needs more than anything else. To us, marketing is based on thinking about the business not only in terms of customers’ needs but also their satisfaction. Seth Godin, one of the modern day marketing guru’s defined…

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Marketing Trends 2015

Marketing Trends 2015

Marketing Trends 2015 221 228 Umbrella Marketing Team

With 2015 quickly approaching it’s time to get our head around what’s next? From technology trends to changing business models to evolving consumer behaviours, there’s a lot to consider in order for today’s marketers to really have a handle on what’s important about future trends, platforms and ideas. 1. Multichannel experience Old digital tactics and…

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We Wish You A Merry Christmas!

We Wish You A Merry Christmas! 150 150 Umbrella Marketing Team

    Umbrella Marketing Team Wish You A Merry Christmas & A Happy 2015

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