Our Team Blog
The latest insights and updates from the world of marketing...
Digital Marketing and Customer Experience

Digital Marketing and Customer Experience… it’s not about what you say, it’s about how you say it.

Digital Marketing and Customer Experience… it’s not about what you say, it’s about how you say it. 473 291 Umbrella Marketing Team

The newest data from Gartner shows that 68% of enterprises have separate digital marketing budget, which on average, equals to 25% of their total budget. The research indicates that the customer experience is considered to be the top innovation and investment in 2015.   The aim of the increased budget is to help companies to…

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Content Marketing

Content marketing- Good things happen to those who wait

Content marketing- Good things happen to those who wait 899 617 Umbrella Marketing Team

Nihil novi from Latin or in other words- nothing new. Digital marketing these days seems to be all about the SEO, optimisation and content. A lot of companies and indeed agencies seem to take it to heart, however never for long enough for it to bring the desired results.   The misunderstanding of the concept…

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Marketing Made Simple

Marketing made simple

Marketing made simple 634 355 Umbrella Marketing Team

There is far more to marketing than selling or advertising. Put simply, marketing is about identifying and satisfying customer needs more than anything else. To us, marketing is based on thinking about the business not only in terms of customers’ needs but also their satisfaction. Seth Godin, one of the modern day marketing guru’s defined…

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Marketing Trends 2015

Marketing Trends 2015

Marketing Trends 2015 221 228 Umbrella Marketing Team

With 2015 quickly approaching it’s time to get our head around what’s next? From technology trends to changing business models to evolving consumer behaviours, there’s a lot to consider in order for today’s marketers to really have a handle on what’s important about future trends, platforms and ideas. 1. Multichannel experience Old digital tactics and…

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We Wish You A Merry Christmas!

We Wish You A Merry Christmas! 150 150 Umbrella Marketing Team

    Umbrella Marketing Team Wish You A Merry Christmas & A Happy 2015

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