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Keep Visitors on Your Website Longer - Umbrella Marketing Team

How to keep visitors on your website for longer

How to keep visitors on your website for longer 1024 469 Cameron King

At times it seems to be tricky to get internet users to visit our websites. Not to mention about trying to encourage them to stay on it for longer and get them to do the desired call to action- be it filling the form, purchasing goods or registering for newsletter. How do we do it…

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Search: the Holy Grail

Search- the online marketer Holy Grail or a poisoned chalice?

Search- the online marketer Holy Grail or a poisoned chalice? 1024 471 Marta Miles

Your website is much more than a shop window to a huge and vibrant global marketplace. A well designed and implemented website can do a lot more than that! It’s a place where you can interact with your customers, a virtual meeting place where you can do a real business, with real people in a…

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Outsourcing

Thinking of outsourcing your marketing?

Thinking of outsourcing your marketing? 720 540 Claire Davies

Marketing is … well … it’s a lot of work with so many components. Especially if you are a business owner with no marketing team! Trying to find the time to do everything you should be doing to market your business can definitely be a challenge and it adds a lot to your already busy schedule. It’s often…

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Productivity

Productivity- 9 simple steps to awesomeness!

Productivity- 9 simple steps to awesomeness! 720 539 Claire Davies

Productivity Productivity is listed all over the media as the biggest challenge for UK business. According to recent figures from the Office of National Statistics, productivity in the UK has failed to increase since 2007. Apparently, it takes a worker in Britain five days to complete a task that an employee in France would complete…

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Creativity

Creativity – the last legal way to gain an unfair advantage…

Creativity – the last legal way to gain an unfair advantage… 720 540 Marta Miles

Creativity, clever thinking or thinking outside the box…anything but in straight lines, perhaps laterally, horizontally, vertically, you name it! Creativity can be described creativity as magic that achieves unexpected and takes us to new places. It’s the process of producing something that is both original and worthwhile. He makes a point that only few people…

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Google Algorithm

Google- the new algorithm which could affect your website!

Google- the new algorithm which could affect your website! 800 450 Marta Miles

According to the newest information on Google’s blog, from the 21st of April adaptation of pages to display properly on mobile devices will be one of the major factors influencing the ranking of a website: “As more people use mobile devices to access the internet, our algorithms have to adapt to these usage patterns (…)…

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Strategic Thinking

Strategic Thinking in a Digital World

Strategic Thinking in a Digital World 449 408 Claire Davies

Why do you need digital marketing strategy? The answer is simple- because without one you are standing good chances of missing on opportunities and losing business. Creating a digital marketing strategy will open many doors and ensure that you concentrate your efforts on the relevant elements and tactics. You’ve probably already started the process of…

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Ten Commandments

The 10 commandments of building a brand

The 10 commandments of building a brand 822 675 Cameron King

A branding strategy should be even more important for small businesses than for large corporations. With a little or ‘non-existence’ budget, the brand has to work harder than ever to succeed and become memorable in people minds. Unfortunately, this is a point that the vast majority of small business’ owners seem to forget. Small business…

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Digital Marketing and Customer Experience

Digital Marketing and Customer Experience… it’s not about what you say, it’s about how you say it.

Digital Marketing and Customer Experience… it’s not about what you say, it’s about how you say it. 473 291 Marta Miles

The newest data from Gartner shows that 68% of enterprises have separate digital marketing budget, which on average, equals to 25% of their total budget. The research indicates that the customer experience is considered to be the top innovation and investment in 2015.   The aim of the increased budget is to help companies to…

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Content Marketing

Content marketing- Good things happen to those who wait

Content marketing- Good things happen to those who wait 899 617 Marta Miles

Nihil novi from Latin or in other words- nothing new. Digital marketing these days seems to be all about the SEO, optimisation and content. A lot of companies and indeed agencies seem to take it to heart, however never for long enough for it to bring the desired results.   The misunderstanding of the concept…

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