Our Team Blog
The latest insights and updates from the world of marketing...
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RELATIONSHIP

RELATIONSHIP 1024 891 Marta Miles

It’s that time of the year again! Love is in the air and this has just reminded us how important it is to show affection to our significant other! Valentines have sparked Umbrella’s office conversation not only about our own relationships, partnerships and marriages but also about the relationships we have professionally – with co-workers,…

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Lonely hearts mock up s

Give your marketing some love!

Give your marketing some love! 1024 684 Marta Miles

January is over and February is here. It’s time to have plans in place for the new financial year. Although budgets are tight and Brexit uncertainty remains, you have to plan and move forward! So, are you going to limp on, or are you going to give your marketing a little bit of love and…

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Merry Christmas from Umbrella Marketing Team

Merry Christmas from Umbrella Marketing Team 868 558 Cameron King

Christmas day is just 5 days away! The Umbrella office is decorated, our festive jumpers are on and the mince pies are being eaten. The year is coming to an end and as we reflect on a successful 2018, we’re thinking ahead to the New Year. You might have decided on some new year’s resolutions…

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Is an image worth a thousand words? – The power of typography

Is an image worth a thousand words? – The power of typography 1024 576 Cameron King

Is an image worth a thousand words? – The power of typography Content marketing is reliant on visuals to engage clients and prospects, promote the marketing message and build the brand. Social media and content platforms such as Instagram, YouTube and Flickr have become successful due to the ability to mix text and images. From…

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Social Media Algorithms: what do they mean to your business?

Social Media Algorithms: what do they mean to your business? 1024 576 Cameron King

Social Media Algorithms: what do they mean to your business? It’s hard to wrap our head around social media at the best of times ; tweeting, sharing, uploading, liking, following – it can be slightly intense! You might have heard about Algorithms. These are the code/ set of rules that your social media channels are…

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Keeping up with Social Media – what trends to incorporate in your 2019 strategy

Keeping up with Social Media – what trends to incorporate in your 2019 strategy 1024 576 Cameron King

Keeping up with Social Media – what trends to incorporate in your 2019 strategy Social media from the business perspective is definitely worth the effort. According to a new report from GlobalWebIndex, the average person now has 7 active social media accounts, with 98% of people having at least one! Platforms such as Facebook, WhatsApp,…

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Strategic and effective business communication

Strategic and effective business communication 1024 576 Cameron King

Strategic and effective business communication Effective communication in the office is more than just sending a few emails, leaving voicemail messages or putting information posters here and there. There needs to be an element of strategy involved. Communication is not a one-way process, you need to intently listen to and respond on a level that…

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The Web Design Trends To Look Out For In 2019

The Web Design Trends To Look Out For In 2019 1024 576 Cameron King

The Web Design Trends To Look Out For In 2019 For many businesses, a website is the first point of contact with customers. Make sure your website is up to date with our rundown on the top trends of the moment.   Billboard Design Previously in web design, content would usually sit in a single…

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Using Graphic Design to Communicate your Message

Using Graphic Design to Communicate your Message 1024 576 Cameron King

Using Graphic Design to Communicate your Message Graphic design should play a huge role in your marketing plan – from message delivery to user experience. For businesses, graphic design is an essential element of marketing success. Read on to learn how to use design in your marketing strategy. Strong graphic design for your website, paired…

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How Useful is a Story?

How Useful is a Story? 1024 576 Cameron King

How Useful is a Story? The 2014 John Lewis ad was one of the most successful marketing campaigns in history. In a single week, sales hit £179 million, higher than any other week since the company began trading in 1864. The brand’s return on investment was 8:1, generating an astonishing £141 million in incremental revenue.…

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