Christmas day is just 5 days away! The Umbrella office is decorated, our festive jumpers are on and the mince pies are being eaten. The year is coming to an end and as we reflect on a successful 2018, we’re thinking ahead to the New Year. You might have decided on some new year’s resolutions…

Is an image worth a thousand words? – The power of typography Content marketing is reliant on visuals to engage clients and prospects, promote the marketing message and build the brand. Social media and content platforms such as Instagram, YouTube and Flickr have become successful due to the ability to mix text and images. From…

Social Media Algorithms: what do they mean to your business? It’s hard to wrap our head around social media at the best of times ; tweeting, sharing, uploading, liking, following – it can be slightly intense! You might have heard about Algorithms. These are the code/ set of rules that your social media channels are…

Keeping up with Social Media – what trends to incorporate in your 2019 strategy Social media from the business perspective is definitely worth the effort. According to a new report from GlobalWebIndex, the average person now has 7 active social media accounts, with 98% of people having at least one! Platforms such as Facebook, WhatsApp,…

Strategic and effective business communication Effective communication in the office is more than just sending a few emails, leaving voicemail messages or putting information posters here and there. There needs to be an element of strategy involved. Communication is not a one-way process, you need to intently listen to and respond on a level that…