The key challenge was blending the energy of the business, the assurance of consultancy and the ultimate serious focus on creating solutions that would deliver quality customer service.
When we got the call from Burford Solutions we were delighted to help them launch their business to a wider market via online & social.
Their speciality is helping organisations find partners for delivery of customer service and back office processing; including contact centres. Many organisations grow without taking a breath to take a step back to consider how they can move to longer opening hours, add more ways to support customers, access offshore prices safely or create operational resilience over multiple sites.
Burford Solutions provides advice to choose the right partner with the right commercials and on-going support to achieve success.
They needed an accessible brand strategy, a website and support in defining products & services that appeal to potential buyers of business services. The key challenge was blending the energy of the business, the assurance of consultancy and the ultimate serious focus on creating solutions that would deliver quality customer service.
Brand Identity In this stage we worked closely with Burford Solutions to develop the new company name, and take them on a visual journey through the brand development that concluded with their new company logo.
Website Development After creating the new brand, we worked closely with Burford Solutions to develop a website fit for purpose. We helped define the service and products they were able to offer through the website and are proud to have launched this website meaning Burford Solutions business can officially begin.
Awareness Stage 3 involved the creation of social media channels and growing the businesses identity through strategically timed posts both designed to sell Burford Solutions services as well as provide general ‘thought-leadership’ pieces. All posts aim to bring users back through these channels to the website, ultimately, resulting in new business for Burford Solutions.
“Working with Umbrella was a pleasure. It was a conversational approach to getting the final website and design we required, taking ideas and fusing them with who we wanted to be. Their model of mixing the right skills at the right time meant we felt we were working with a full team in a unique cost effective way.”
– Bruce Macleod,
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Umbrella Marketing Team is a trading name of Advocacy & Interaction Limited, a company registered in England and Wales (07769395), whose registered office is at 24 Nicholas Street, Chester, Cheshire, England, CH1 2AU.
All services provided by Advocacy & Interaction Limited is chargeable at our standard rates unless otherwise agreed. Additionally, all services are subject to our latest Terms & Conditions unless you have a signed contract stating otherwise.