Content marketing – redefining communications with your client

Redefining Communications with Your Clients

Content marketing is currently the most popular, effective and one of the most successful methods of marketing communication with clients. It enables you to build trust and loyalty- two values that are of the up most importance for brands that want to stay on the top. Content, not advertisement! Classic advertisements, year after year, are […]

Credible content: It’s all in the ingredients!

Credible Content

“In a world dominated by email and social media, your success is directly proportional to your ability to influence others through the written word.” Geoffery James, Inc.com I read an article in Marketing Week about how the trust in advertising – in particular editorial content – has seen its biggest fall in the past two […]

Seven Marketing Lessons learnt from James Bond Movies

Marketing Lessons Learnt from James Bond

Here we take a look at where marketing and the entertainment industry come together and James Bond movies get the best out of both worlds. We should shrug off the old buzzwords such as product placement and commercial interruption. They are overshadowing new ways of gaining momentum and engaging audience into buying goods and gadgets. […]

Creativity – the last legal way to gain an unfair advantage…

Creativity

Creativity, clever thinking or thinking outside the box…anything but in straight lines, perhaps laterally, horizontally, vertically, you name it! Creativity can be described creativity as magic that achieves unexpected and takes us to new places. It’s the process of producing something that is both original and worthwhile. He makes a point that only few people […]

Content marketing- Good things happen to those who wait

Content Marketing

Nihil novi from Latin or in other words- nothing new. Digital marketing these days seems to be all about the SEO, optimisation and content. A lot of companies and indeed agencies seem to take it to heart, however never for long enough for it to bring the desired results.   The misunderstanding of the concept […]