Outsourced Marketing: A Recipe for Success

Outsourced Marketing: A Recipe for Success Here at Umbrella Marketing Team, we think it’s important to get the blend of people just right. We’ve collected a variety of skills, mixed them together and now we’re ready to serve up our expert marketing cocktail to you. So, as the summer holidays commence, and we look forward […]

Consistent Teams Behind the Scenes

Consistent Teams Behind the Scenes As World Cup fever continues and we keep our fingers crossed for our favourite teams, it can be easy to overlook those who work behind the scenes. It’s not only the 11 men on the pitch who play their part in matches. Coaches, dieticians, and physios all work hard to […]

The Grand National: Good marketing can have your business winning the race

With the Grand National this weekend, offices around the country have sorted their sweepstakes and the bookies have taken their bets. Around 500 million people will sit down to watch the race, which is broadcast in over 140 countries. Bear with us here, but horse racing is not all that dissimilar to marketing. If you […]

International Women’s Day- great marketing or politics?

Umbrella Marketing Team

More and more brands are joining forces when it came to International Women’s Day… This renewed focus on female empowerment and gender equality is providing brands and marketers with both an opportunity and a challenge in terms of authentic association. For some brands this is a perfect opportunity to piggyback with their marketing!  L’oreal’s famous “You’re […]

How To: Integrate Your Marketing

Integrating Marketing - A Quick Reference Guide - Umbrella Marketing Team

Traditional and digital are often viewed as distinct approaches towards marketing a business, but Umbrella Marketing Team are huge advocates of using digital and traditional marketing activities in tandem. OK – let’s put this in a way everyone will understand: through the medium of food! Burgers taste great on their own, as does cheese: but, […]

Why Our World Would End If Search Engines Disappeared!

Imagining a World Without Search Engines - Umbrella Marketing Team - Outsourced Marketing - Marketing Agency - Chester

OK, so maybe the title is a little dramatic, but have you ever thought about how much we use rely on search engines in our lives? My brain hurts just thinking about it. Search is a huge part of out lives. According to research carried out on US users by Comscore, the average user makes […]

Time to re-think Outsourcing

outsourcing

Outsourcing. We’re all familiar with the stigma attached to it. I bet the first thought that popped into your head just now was an offshore call centre, crackly lines and intrusive phone calls when you’re cooking tea. But how many companies can really afford a skilled and diverse team of dedicated, in-house marketers to support their […]

Happy St Patrick’s Day – here’s to teamwork!

Not only do we have some tenuous links to Ireland and love an excuse for shenanigans.. Umbrella Marketing Team are big believers of teamwork! What does St Patrick’s Day have to do with teamwork I hear you cry? St Patrick’s Day is a much loved, lively occasion for people (both Irish and not) to come together […]

Marketing and Business Development: A Match Made in Heaven

Business Development and Marketing - Umbrella Marketing Team

For any relationship to be successful and rewarding, both parties need to have a good understanding of each other, the same goals and aspirations, as well as the capacity to support each other in order to nurture the relationship and see the longevity. We explain why this ethos should be fostered by business development and marketing.  […]