Happy St Patrick’s Day – here’s to teamwork!
Not only do we have some tenuous links to Ireland and love an excuse for shenanigans.. Umbrella Marketing Team are big believers of teamwork! What does St Patrick’s Day have to do with teamwork I hear you cry? St Patrick’s Day is a much loved, lively occasion for people (both Irish and not) to come together […]
Marketing and Business Development: A Match Made in Heaven
For any relationship to be successful and rewarding, both parties need to have a good understanding of each other, the same goals and aspirations, as well as the capacity to support each other in order to nurture the relationship and see the longevity. We explain why this ethos should be fostered by business development and marketing. […]
The 30 Minute Marketing Machine at Promotional Products Expo 2016
Tomorrow (and Thursday) we will be exhibiting in the Digital Village at the Promotional Products Expo. The Digital Village is a go-to hub for companies to seek free advice from various digital marketing specialists including lead nurturing experts Lead Forensics and leading email marketing provider, Constant Contact. It’s a great opportunity to get answers to any […]
Hello 2016: Let’s Ditch Those New Year’s Resolutions
Short-Term Resolutions VS Long-Term Solutions We’ve reached the final stretch of 2015; we’re stressed but we feel accomplished, we’re exhausted but we’re excited too – another year under our belt. It’s around about now that we begin to reflect; what have we achieved, have we improved and what have we learnt? Reflective thinking is not only therapeutic […]
Content marketing – redefining communications with your client
Content marketing is currently the most popular, effective and one of the most successful methods of marketing communication with clients. It enables you to build trust and loyalty- two values that are of the up most importance for brands that want to stay on the top. Content, not advertisement! Classic advertisements, year after year, are […]
Credible content: It’s all in the ingredients!
“In a world dominated by email and social media, your success is directly proportional to your ability to influence others through the written word.” Geoffery James, Inc.com I read an article in Marketing Week about how the trust in advertising – in particular editorial content – has seen its biggest fall in the past two […]
Look Like You Mean Business!
I attended a ‘marketing masterclass’ a little while back, which was run by a marketing firm based in Chester. During the seminar, the phrase ‘look like you mean business’ came to the fore. It’s not the first time I’ve heard this phrase, but something resonated with me on this occasion and it got me thinking about […]
Accelerate 2015 – Passion, Performance, Power!
“Buzzing with entrepreneurial spirit” was perhaps the best description that I heard of the Accelerate 2015 conference on 9th October. The event, held at the Arena and Conference Centre Liverpool, was awash with big names and even bigger personalities as a congress of business owners- big and small- budding entrepreneurs and students came together for inspiration, […]
Marketing Packages for Start-Ups
The Umbrella Marketing TEAM are delighted to announce that they have finally launched their new Marketing Packages for Start-Ups! Are you a start-up business that needs extra marketing man-power? Does your marketing need direction and focus, but you lack the time and skills? Help your businesses to become the next big thing with effective marketing […]
Welcome to the TEAM!
Earlier this month we welcomed two new faces to the Umbrella Marketing TEAM: Marketing Services Manager, Mary McGuffog, and Marketing Executive, James Barnes. We’re delighted to have them on board- you can read their self-introductions below! Welcome…Mary McGuffog I’m really excited to have recently joined the Umbrella Marketing Team as the Marketing Services Manager. My […]
