10 Myths About Marketing – Debunked!

Ten Marketing Myths

It is surprising how many myths and misconceptions there are surrounding marketing. We have identified 10 myths and hope we have given reason as to why they are simply not true. Myth 1: Advertising is the same as marketing. No! Advertising is the process of buying space or time in mediums such as newspapers, direct […]

Umbrella Marketing TEAM commits to the next generation by joining The 5% Club

The 5% Club

Umbrella Marketing TEAM, outsourced marketing and digital services provider, has showcased its commitment to the next generation by joining The 5% Club, an industry lead initiative focused on driving momentum into the recruitment of apprentices, graduates and sponsored students. The campaign was initiated by defence technology company QinetiQ with an aim to get the UK’s […]

Why is marketing so important anyway?

Marketing

The overall marketing umbrella covers areas including advertising, public relations, promotions and sales. Your business might offer the best products or services in your industry, have unfaultable customer service but none of your potential customers or clients will know about you unless marketing strategies are used. The heart of almost all businesses success lies in […]

Real-time marketing

Real Time Marketing

Marketing communication is a fundamental and complex part of a company’s marketing efforts. New technologies provide endless opportunities in terms of personalising the messages and sharing them at the opportune time. One of the hottest trends in this regard is ‘real-time’ marketing. It not only helps to increase your sales but can also build a stronger, […]

Getting Started with Email Marketing

Email Marketing

Email Marketing is thought of as one of the most successful tools when it comes to brand building and converting prospects into customers. It’s not only powerful in reach, but also very cost effective. In the era of unsubscribes and customers being highly attuned to the ways marketing messages are thrown at them from every […]

How to keep visitors on your website for longer

Keep Visitors on Your Website Longer - Umbrella Marketing Team

At times it seems to be tricky to get internet users to visit our websites. Not to mention about trying to encourage them to stay on it for longer and get them to do the desired call to action- be it filling the form, purchasing goods or registering for newsletter. How do we do it […]

Thinking of outsourcing your marketing?

Outsourcing

Marketing is … well … it’s a lot of work with so many components. Especially if you are a business owner with no marketing team! Trying to find the time to do everything you should be doing to market your business can definitely be a challenge and it adds a lot to your already busy schedule. It’s often […]

Creativity – the last legal way to gain an unfair advantage…

Creativity

Creativity, clever thinking or thinking outside the box…anything but in straight lines, perhaps laterally, horizontally, vertically, you name it! Creativity can be described creativity as magic that achieves unexpected and takes us to new places. It’s the process of producing something that is both original and worthwhile. He makes a point that only few people […]

Strategic Thinking in a Digital World

Strategic Thinking

Why do you need digital marketing strategy? The answer is simple- because without one you are standing good chances of missing on opportunities and losing business. Creating a digital marketing strategy will open many doors and ensure that you concentrate your efforts on the relevant elements and tactics. You’ve probably already started the process of […]

Marketing made simple

Marketing Made Simple

There is far more to marketing than selling or advertising. Put simply, marketing is about identifying and satisfying customer needs more than anything else. To us, marketing is based on thinking about the business not only in terms of customers’ needs but also their satisfaction. Seth Godin, one of the modern day marketing guru’s defined […]