The Grand National: Good marketing can have your business winning the race

With the Grand National this weekend, offices around the country have sorted their sweepstakes and the bookies have taken their bets. Around 500 million people will sit down to watch the race, which is broadcast in over 140 countries. Bear with us here, but horse racing is not all that dissimilar to marketing. If you […]

SSL: what is it and does my website need it?

What is SSL and does my website need it? - Umbrella Marketing Team - Outsourced Marketing

I’ll start with an answer: Yes. Your website does need SSL. In fact, any business that uses a website to process or handle data – particularly sensitive data such as credit card details – should ensure that a valid SSL certificate is registered against their domain. This will help you stay secure and give your […]

Why Our World Would End If Search Engines Disappeared!

Imagining a World Without Search Engines - Umbrella Marketing Team - Outsourced Marketing - Marketing Agency - Chester

OK, so maybe the title is a little dramatic, but have you ever thought about how much we use rely on search engines in our lives? My brain hurts just thinking about it. Search is a huge part of out lives. According to research carried out on US users by Comscore, the average user makes […]

Search- the online marketer Holy Grail or a poisoned chalice?

Search: the Holy Grail

Your website is much more than a shop window to a huge and vibrant global marketplace. A well designed and implemented website can do a lot more than that! It’s a place where you can interact with your customers, a virtual meeting place where you can do a real business, with real people in a […]

Google- the new algorithm which could affect your website!

Google Algorithm

According to the newest information on Google’s blog, from the 21st of April adaptation of pages to display properly on mobile devices will be one of the major factors influencing the ranking of a website: “As more people use mobile devices to access the internet, our algorithms have to adapt to these usage patterns (…) […]