Umbrella’s Italian job

On Monday 9th July, Umbrella Marketing Team welcomed Luca Carlassara on a work experience placement. 17 year old Luca was visiting from Monza, Italy, on a summer placement with a group of his school peers. Accompanied by their teachers, the group were looked after by our RIC neighbours The Language Guys. This was an opportunity […]

The Grand National: Good marketing can have your business winning the race

With the Grand National this weekend, offices around the country have sorted their sweepstakes and the bookies have taken their bets. Around 500 million people will sit down to watch the race, which is broadcast in over 140 countries. Bear with us here, but horse racing is not all that dissimilar to marketing. If you […]

How To: Integrate Your Marketing

Integrating Marketing - A Quick Reference Guide - Umbrella Marketing Team

Traditional and digital are often viewed as distinct approaches towards marketing a business, but Umbrella Marketing Team are huge advocates of using digital and traditional marketing activities in tandem. OK – let’s put this in a way everyone will understand: through the medium of food! Burgers taste great on their own, as does cheese: but, […]

SSL: what is it and does my website need it?

What is SSL and does my website need it? - Umbrella Marketing Team - Outsourced Marketing

I’ll start with an answer: Yes. Your website does need SSL. In fact, any business that uses a website to process or handle data – particularly sensitive data such as credit card details – should ensure that a valid SSL certificate is registered against their domain. This will help you stay secure and give your […]

Why Our World Would End If Search Engines Disappeared!

Imagining a World Without Search Engines - Umbrella Marketing Team - Outsourced Marketing - Marketing Agency - Chester

OK, so maybe the title is a little dramatic, but have you ever thought about how much we use rely on search engines in our lives? My brain hurts just thinking about it. Search is a huge part of out lives. According to research carried out on US users by Comscore, the average user makes […]

Time to re-think Outsourcing

outsourcing

Outsourcing. We’re all familiar with the stigma attached to it. I bet the first thought that popped into your head just now was an offshore call centre, crackly lines and intrusive phone calls when you’re cooking tea. But how many companies can really afford a skilled and diverse team of dedicated, in-house marketers to support their […]

#LoveTwitter

Twitter - Umbrella Marketing Team

Today Twitter celebrates 10 years of providing drama, comedy, romance, excitement and a whole host of other emotions in 140 characters or less.   The microblogging service feels as if it has been around for a lot longer, however, having played significant roles in major world events from the London riots and a decade of […]

Happy St Patrick’s Day – here’s to teamwork!

Not only do we have some tenuous links to Ireland and love an excuse for shenanigans.. Umbrella Marketing Team are big believers of teamwork! What does St Patrick’s Day have to do with teamwork I hear you cry? St Patrick’s Day is a much loved, lively occasion for people (both Irish and not) to come together […]

The 30 Minute Marketing Machine at Promotional Products Expo 2016

  Tomorrow (and Thursday) we will be exhibiting in the Digital Village at the Promotional Products Expo. The Digital Village is a go-to hub for companies to seek free advice from various digital marketing specialists including lead nurturing experts Lead Forensics and leading email marketing provider, Constant Contact. It’s a great opportunity to get answers to any […]