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It’s here, the 2nd national lockdown, it has been on the cards for some time, and will commence from the 5th November until the 2nd December (maybe), how will this…

There is little doubt that the Covid19 pandemic has given many businesses the opportunity to take stock of their operations, their services, and their communications. With a potential second wave…

In some cases, depending on the agreement with the franchisor, a franchisee is allowed to carry out local marketing campaigns and initiatives of their own. Some franchisors will have a…

Franchise Marketing Creating a strong brand requires that the franchisor and all franchisees send a consistent message to new and existing customers. For this reason, franchisors in well-designed systems tend…

This is a topic that I get asked regularly. Don’t get me wrong; outsourcing isn’t for everyone but allow me to take you through a few pointers to see how…