Originally hailing from Mexico, InTheWild created an organically grown CBD skincare range to help people adapt to new things, new ingredients, new realities and new environments. They take their inspiration from the local Jaguars, who despite overhunting and deforestation, have beaten all odds and adapted incredibly to their new environment, thriving with a 20% growth in population in just five years.

We were given the challenge of launching this international brand to the UK and managing additional launches to Spain and the USA. InTheWild unique selling point is that their skincare products contain the highest concentration of CBD on the market. As well as this we had various other selling points such as all their products being vegan, handmade, plant-based, derma tested and pH balanced.

One of the biggest challenges during this project was to attract influencers to the brand. Because of Facebook’s rules around marketing CBD products we were unable to use paid advertising as a means of building hype around the brand. So we went down the route of finding influencers who could share our products with our target audience. We were able to track the progress we made with InTheWild’s social accounts and were very pleased with the growth in views, impressions, interactions, likes and comments. All of this led to product sales which is ultimately the final goal.