Lower My Charges

Lower My Charges
Financial Advice
Web Design
Social Media Management
Graphic Design
The design and development of a new fin-tech brand focussed on providing affordable financial advice to the every day consumer.
Lower My Charges is an innovative fin-tech disruptor, a financial advisory authorised and regulated by the Financial Conduct Authority. As Lower My Charges were a new company we were able to help them build their brand from the ground up, this was split up into 3 stages.
Stage 0
Brand Identity
This included creating the company name and designing the logo, drafting the strapline and choosing colours reflective of the company’s vision and values. Stage one required a simple brochure style website with data catch forms.
Stage 0
Stage two was focused on generating brand awareness and education. We communicated Lower My Charges key messages: financial well being, fairness in fees, understanding compound interest and their unique and revolutionary approach to financial advice. This was mainly a social media campaign directing users to specifically designed landing pages where they could register their interest.
Stage 0
Operational Business
Stage three included the new website launch and transition from financial disruptor into a fully operational business. Our communication strategy differentiated depending on the target age groups (25+, 50+, 65+) and key messages were centred around switching advisors, transparent charges, booking a discovery call, using the saving calculator and importance of obtaining financial advice.

Client Feedback

“As a pre-revenue, early-stage startup resources are scarce. Umbrella has been a great help by acting as an outsourced marketing department, designing our website and helping to grow our social media channels, leaving us free to concentrate on launching the business.”
– Peter Deane,
Chief Operating Officer & Co-Founder
Facebook Likes
0 %
More Website Visits
0 %
Innovative Companies
Let us help you

Got a project? Let's talk

Etiam porta sem malesuada magna mollis euismod. Cras mattis consectetur purus sit amet fermentum. Fusce dapibus, tellus ac cursus 

Premium outsourced marketing for any type of business.