The design and development of a new fin-tech brand focussed on providing affordable financial advice to the every day consumer.
Lower My Charges is an innovative fin-tech disruptor, a financial advisory authorised and regulated by the Financial Conduct Authority. As Lower My Charges were a new company we were able to help them build their brand from the ground up, this was split up into 3 stages.
Brand Identity This included creating the company name and designing the logo, drafting the strapline and choosing colours reflective of the company’s vision and values. Stage one required a simple brochure style website with data catch forms.
Awareness Stage two was focused on generating brand awareness and education. We communicated Lower My Charges key messages: financial well being, fairness in fees, understanding compound interest and their unique and revolutionary approach to financial advice. This was mainly a social media campaign directing users to specifically designed landing pages where they could register their interest.
Operational Business Stage three included the new website launch and transition from financial disruptor into a fully operational business. Our communication strategy differentiated depending on the target age groups (25+, 50+, 65+) and key messages were centred around switching advisors, transparent charges, booking a discovery call, using the saving calculator and importance of obtaining financial advice.
“As a pre-revenue, early-stage startup resources are scarce. Umbrella has been a great help by acting as an outsourced marketing department, designing our website and helping to grow our social media channels, leaving us free to concentrate on launching the business.” – Peter Deane, Chief Operating Officer & Co-Founder
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Umbrella Marketing Team is a trading name of Advocacy & Interaction Limited, a company registered in England and Wales (07769395), whose registered office is at 24 Nicholas Street, Chester, Cheshire, England, CH1 2AU.
All services provided by Advocacy & Interaction Limited is chargeable at our standard rates unless otherwise agreed. Additionally, all services are subject to our latest Terms & Conditions unless you have a signed contract stating otherwise.