Case Study:
Blockchain Rookies
Web Development
Graphic Design
Social Media
Content Marketing


Blockchain Rookies are strategic consultants specialising in blockchain business value creation. Their expert knowledge helps business leaders understand how Blockchain will disrupt both their industry and their business – and how to prepare for this disruption with new business models, data strategies and partnerships.


To promote Troy through his business and build awareness of Blockchain Rookies through online and offline marketing.

Stage 1

Brand Identity

We designed all marketing collat- erals such as the social channels, business cards, banners, leaflets and course handouts inline with the new website.

Stage 2


Advert management was key in building an awareness of this business

Stage 3

Operational Business

Through regular content, social activity and PR management we were able to bring in leads for Troy

Our Work

Troy Norcross (Founder of Blockchain Rookies) approached Umbrella looking for help with generating leads through his business. His main goal was to introduce his services which included, selling courses, and as a specialist speaker in Blockchain. He wished to reach a target audience primarily in large corporations, such as HSBC and Nokia. The concept of Blockchains was very much misunderstood across the non-tech market, and Troy wished to reach out to both educate and simplify the complexity and of course, highlight the benefits of blockchain. Umbrella Marketing Team listened to the goals and aspirations and suggested a new website platform, which would enable companies to find Troy, understand what Blockchain Rookies do and create a central hub to sell his courses and speaking opportunities. Along with this website design and build, working closely with Troy, we developed and enhanced the brand’s awareness through the creation of printed collateral, online promotions and PR management.