Social Media Image Size Cheat Sheet for 2024

If you post on social media on behalf of your business or organisation, you’ll know that every platform has their own requirements for ideal image sizes, and these seem to frequently change as the platform updates. This can make it a very frustrating process to ensure you know the exact dimensions for different types of image or video on each platform to help your content look its best and get the best possible reach and engagement. 

Getting image sizes wrong can mean that your content doesn’t display properly, and many social algorithms won’t give priority to content that doesn’t meet their precise requirements – which can limit your organic reach on their platform. No one wants to see pixelated or distorted images on social media, especially on a brand account, as this can look unprofessional. 

Our cheat sheet lists the current (Jan 2024) most commonly-used social media image sizes for X (Twitter), Facebook, Instagram, LinkedIn, YouTube and TikTok – so you can get your content looking its best first time. 

Facebook image sizes in 2024

• Profile pic – 170 x 170 pixels
• Landscape timeline post – 1200 x 630 pixels
• Portrait post – 630 x 1200 pixels
• Square post – 1200 x 1200 pixels
• Stories – 1080 x 1920 pixels
• Cover photo – 851 x 315 pixels
• Event cover image – 1200 x 628 pixels

Facebook advert images sizes in 2024

All ad sizes currently have a requirement of at least 1080 x 1080 pixels and Facebook will resize them for the various different kinds of ads themselves. This includes:

• Feed ads
• Right column ads (desktop only)
• Instant articles
• Marketplace
• Facebook search
• Sponsored messages
• Messenger inbox ads
• Messenger Stories ads

X (Twitter) image sizes in 2024

• Profile pic – 400 x 400 pixels
• In-stream image – 1600 x 900 pixels
• Header – 1500 x 500 pixels
• Card image (when you include a URL in your post) – 800 x 800 pixels

X/Twitter advert images sizes in 2024

• Single or multi-image ad posts – 1600 x 900 pixels
• App card image – 800 x 800 pixels
• Carousel images – 800 x 800 pixels
• Direct message or conversation card – 800 x 418 pixels

Instagram image sizes in 2024 

• Profile pic – 320 x 320 pixels
• Landscape post – 1080 x 566
• Portrait post – 1080 x 1350 pixels
• Square post – 1080 x 1080 pixels
• Stories and Reels – 1080 x 1920

Instagram ads are the same size as their respective post types above. 

LinkedIn image sizes in 2024

• Profile pic – 400 x 400 pixels
• Landscape post (including when sharing a link) – 1200 x 627 pixels
• Portrait post – 627 x 1200 pixels
• Square post – 1080 x 1080 pixels
• Personal profile cover photo – 1584 x 396 pixels

LinkedIn company page image sizes in 2024

• Company logo – 300 x 300 pixels
• Company cover image – 1128 x 191 pixels
• Life tab main image – 1128 x 376 pixels
• Life tab custom modules – 502 x 282 pixels
• Life tab company photos – 900 x 600 pixels

LinkedIn ad image sizes in 2024

• Company logo in ads – 100 x 100 pixels
• Spotlight ads custom background – 300 x 250 pixels
• Sponsored content – 1200 x 627 pixels
• Sponsored carousel images – 1080 x 1080 pixels

YouTube image sizes in 2024

• Profile pic – 800 x 800 pixels
• Banner image – 2048 x 1152 pixels
• Video – 1280 x 720 pixels
• Thumbnail for video – 1280 x 720 pixels

TikTok images sizes in 2024

• Profile pic – 200 x 200 pixels
• Video 1080 x 1920 pixels
• Carousel image – 1080 x 1920 pixels

Quick tip for resizing images for all social media platforms in seconds

You can use Canva, an image creation and editing tool, to help resize images for various platforms in seconds. Using their Magic Switch feature and selecting Social Media in the dropdown menu will show you all of the available options. See example below:

Unfortunately, this feature isn’t available on Canva’s free plan, so you’ll need a paid subscription to use it. However, for timesaving alone, the small monthly fee might well be worth it for businesses that post across different social platforms regularly. 

If you would like any help with your business social media strategy, content creation and publishing, we’d love to hear from you. Get in touch with us to find out how we can transform your social media game and grow your digital presence. 

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