The lockdown has given many businesses the opportunity to take stock of their operations, their services, and their communications. With a move to get us all back to work just around the corner, the question that businesses now need to address is just how much have the industries in which we operate changed, as well as the world around us?
How does this affect your business?
Over the next few weeks, it is as important as ever to be prepared because if the predictions are right, as soon as the restrictions are lifted, businesses will be chomping at the bit to make as big an impact as possible to make up for any lost time.
So, is your business ready? Here are a few tips to help you prepare for the lift-off after lockdown!
Marketing Plan: Make sure you have a marketing plan ready. Ideally, one that covers you for the next six months. This is important to ensure your business objectives reach their full potential and to ensure that your communication to the market place is relevant and is targetting the right audience.
Digital Marketing: Identifying which digital channels your audience use is key to success. It may be one or it may be a mix, what is important though, is that you are consistent when it comes to posting content and identify when your audience is looking. Are they simply looking on social media, or are they watching videos on Youtube? They may only be using Google, or they may follow a specific influencer – wherever your audience is, you need to be.
Website: Ensure you are updating the content of your website, as this will help with your optimisation with the Google ranking (this is also known as Search Engine Optimisation) and also show that you are keeping up to date with industry trends, news and innovation.
Social Media: Facebook, Twitter, Instagram, LinkedIn are all great social media platforms to generate new leads and followers to your business all of which you can tailor your message to meet a specific audience needs and interests.
Email: If you have a database of existing clients/customers, why not send them an email with an offering or maybe just a newsletter letting them know your opening hours, services and /or products you may sell, and indeed to reach out and welcome them back after lockdown!
Printing: Brochures, leaflets and business cards are great to mail out and once social distancing restrictions have lifted, to hand out when you are attending a meeting or networking.
Networking: Research local networking groups, this can be a great source of generating new leads/enquires into your business. Many will still be operating digitally so there is still the opportunity to join online.
Here at Umbrella Marketing Team, we commit to the to all of the above as often as we can, for our own business. We don’t just support our clients with their marketing we offer advice to help them grow, we become an extension of their team and their business, adapting and evolving as we go.
So the big question is are you ready?
Can we help you get ready?
Your business is important to us and the Umbrella Marketing Team is ready to help you grow and shout from the rooftops that not only are open for business, but you are ready to deliver.
We offer all businesses, of all sizes a free marketing consultation, and can help with your Marketing Planning. To speak to a member of our team call 01244 656505 or contact our Business Development Manager firstname.lastname@example.org