Just what has made Children in Need so successful.. Communications

Children In Need

Children in Need is a terrestrial takeover of bean baths, celebrity humiliation, singing Muppets and Terry Wogan. But harmless humor aside, it’s a national institution that has epitomised the unwavering generosity of the Great British public not to mention fundraising a net total of £600 million since its birth in 1927. For 88 years the […]

Seven Marketing Lessons learnt from James Bond Movies

Marketing Lessons Learnt from James Bond

Here we take a look at where marketing and the entertainment industry come together and James Bond movies get the best out of both worlds. We should shrug off the old buzzwords such as product placement and commercial interruption. They are overshadowing new ways of gaining momentum and engaging audience into buying goods and gadgets. […]

How to keep visitors on your website for longer

Keep Visitors on Your Website Longer - Umbrella Marketing Team

At times it seems to be tricky to get internet users to visit our websites. Not to mention about trying to encourage them to stay on it for longer and get them to do the desired call to action- be it filling the form, purchasing goods or registering for newsletter. How do we do it […]

Productivity- 9 simple steps to awesomeness!

Productivity

Productivity is listed all over the media as the biggest challenge for UK business. According to recent figures from the Office of National Statistics, productivity in the UK has failed to increase since 2007. Apparently, it takes a worker in Britain five days to complete a task that an employee in France would complete in […]

Google- the new algorithm which could affect your website!

Google Algorithm

According to the newest information on Google’s blog, from the 21st of April adaptation of pages to display properly on mobile devices will be one of the major factors influencing the ranking of a website: “As more people use mobile devices to access the internet, our algorithms have to adapt to these usage patterns (…) […]

Strategic Thinking in a Digital World

Strategic Thinking

Why do you need digital marketing strategy? The answer is simple- because without one you are standing good chances of missing on opportunities and losing business. Creating a digital marketing strategy will open many doors and ensure that you concentrate your efforts on the relevant elements and tactics. You’ve probably already started the process of […]