The Grand National: Good marketing can have your business winning the race

With the Grand National this weekend, offices around the country have sorted their sweepstakes and the bookies have taken their bets. Around 500 million people will sit down to watch the race, which is broadcast in over 140 countries. Bear with us here, but horse racing is not all that dissimilar to marketing. If you […]

International Women’s Day- great marketing or politics?

Umbrella Marketing Team

More and more brands are joining forces when it came to International Women’s Day… This renewed focus on female empowerment and gender equality is providing brands and marketers with both an opportunity and a challenge in terms of authentic association. For some brands this is a perfect opportunity to piggyback with their marketing!  L’oreal’s famous “You’re […]

Content marketing – redefining communications with your client

Redefining Communications with Your Clients

Content marketing is currently the most popular, effective and one of the most successful methods of marketing communication with clients. It enables you to build trust and loyalty- two values that are of the up most importance for brands that want to stay on the top. Content, not advertisement! Classic advertisements, year after year, are […]

Just what has made Children in Need so successful.. Communications

Children In Need

Children in Need is a terrestrial takeover of bean baths, celebrity humiliation, singing Muppets and Terry Wogan. But harmless humor aside, it’s a national institution that has epitomised the unwavering generosity of the Great British public not to mention fundraising a net total of £600 million since its birth in 1927. For 88 years the […]

Seven Marketing Lessons learnt from James Bond Movies

Marketing Lessons Learnt from James Bond

Here we take a look at where marketing and the entertainment industry come together and James Bond movies get the best out of both worlds. We should shrug off the old buzzwords such as product placement and commercial interruption. They are overshadowing new ways of gaining momentum and engaging audience into buying goods and gadgets. […]

Marketing Packages for Start-Ups

Start Up Packages - Umbrella Marketing Team

The Umbrella Marketing TEAM are delighted to announce that they have finally launched their new Marketing Packages for Start-Ups! Are you a start-up business that needs extra marketing man-power? Does your marketing need direction and focus, but you lack the time and skills? Help your businesses to become the next big thing with effective marketing […]

The 10 commandments of building a brand

Ten Commandments

A branding strategy should be even more important for small businesses than for large corporations. With a little or ‘non-existence’ budget, the brand has to work harder than ever to succeed and become memorable in people minds. Unfortunately, this is a point that the vast majority of small business’ owners seem to forget. Small business […]