The Grand National: Good marketing can have your business winning the race

With the Grand National this weekend, offices around the country have sorted their sweepstakes and the bookies have taken their bets. Around 500 million people will sit down to watch the race, which is broadcast in over 140 countries. Bear with us here, but horse racing is not all that dissimilar to marketing. If you […]

Office of the future

Office of the future

From hidden rooms, opening bookcases and slides through to colouring wallpapers, fake ski cabin designs…how else can we keep the creative vibe going? What kind of office design can accommodate all the creative needs of an artistic workforce and ensure employees are never lacking creativity? Predictions are that workplaces of the future may not resemble […]

Marketing and Business Development: A Match Made in Heaven

Business Development and Marketing - Umbrella Marketing Team

For any relationship to be successful and rewarding, both parties need to have a good understanding of each other, the same goals and aspirations, as well as the capacity to support each other in order to nurture the relationship and see the longevity. We explain why this ethos should be fostered by business development and marketing.  […]

Content marketing – redefining communications with your client

Redefining Communications with Your Clients

Content marketing is currently the most popular, effective and one of the most successful methods of marketing communication with clients. It enables you to build trust and loyalty- two values that are of the up most importance for brands that want to stay on the top. Content, not advertisement! Classic advertisements, year after year, are […]

Seven Marketing Lessons learnt from James Bond Movies

Marketing Lessons Learnt from James Bond

Here we take a look at where marketing and the entertainment industry come together and James Bond movies get the best out of both worlds. We should shrug off the old buzzwords such as product placement and commercial interruption. They are overshadowing new ways of gaining momentum and engaging audience into buying goods and gadgets. […]

Marketing Packages for Start-Ups

Start Up Packages - Umbrella Marketing Team

The Umbrella Marketing TEAM are delighted to announce that they have finally launched their new Marketing Packages for Start-Ups! Are you a start-up business that needs extra marketing man-power? Does your marketing need direction and focus, but you lack the time and skills? Help your businesses to become the next big thing with effective marketing […]

The Future of Business in Chester

Future of Business in Chester

Myself and James attended the Future of Business in Chester conference last week, hosted by Chester Business Club and supported by the Cheshire West and Chester Council and the University of Chester (amongst other leading groups).  It was a really useful initiative to bring together various representatives from Chester’s businesses and organisations to thrash out […]

Is Social Media Just for Young People?

Is Social Media Just for Young People?

Did you know that there are an estimated 3 billion social network users in the world? This is almost half of the world’s population! For businesses, social media is now one of the primary forms of communicating with their customers. It’s easy to presume that the majority of customers at your bespoke kitchen design business […]

10 Myths About Marketing – Debunked!

Ten Marketing Myths

It is surprising how many myths and misconceptions there are surrounding marketing. We have identified 10 myths and hope we have given reason as to why they are simply not true. Myth 1: Advertising is the same as marketing. No! Advertising is the process of buying space or time in mediums such as newspapers, direct […]

Twitter- seven deadly sins of marketing communication

Bootcamp

Image: Courtesy of Limebridge This simple communicator has very quickly gained tremendous popularity worldwide. It benefits not only brands, but also sports and music celebrities, politicians and journalists. It even became a key communication tool during many modern revolutions and wars, as it provides users with privacy and allows them to spread their messages anonymously. […]