Getting Started with Email Marketing
Email Marketing is thought of as one of the most successful tools when it comes to brand building and converting prospects into customers. It’s not only powerful in reach, but also very cost effective. In the era of unsubscribes and customers being highly attuned to the ways marketing messages are thrown at them from every […]
How to keep visitors on your website for longer
At times it seems to be tricky to get internet users to visit our websites. Not to mention about trying to encourage them to stay on it for longer and get them to do the desired call to action- be it filling the form, purchasing goods or registering for newsletter. How do we do it […]
Search- the online marketer Holy Grail or a poisoned chalice?
Your website is much more than a shop window to a huge and vibrant global marketplace. A well designed and implemented website can do a lot more than that! It’s a place where you can interact with your customers, a virtual meeting place where you can do a real business, with real people in a […]
Productivity- 9 simple steps to awesomeness!
Productivity is listed all over the media as the biggest challenge for UK business. According to recent figures from the Office of National Statistics, productivity in the UK has failed to increase since 2007. Apparently, it takes a worker in Britain five days to complete a task that an employee in France would complete in […]
The 10 commandments of building a brand
A branding strategy should be even more important for small businesses than for large corporations. With a little or ‘non-existence’ budget, the brand has to work harder than ever to succeed and become memorable in people minds. Unfortunately, this is a point that the vast majority of small business’ owners seem to forget. Small business […]
Marketing made simple
There is far more to marketing than selling or advertising. Put simply, marketing is about identifying and satisfying customer needs more than anything else. To us, marketing is based on thinking about the business not only in terms of customers’ needs but also their satisfaction. Seth Godin, one of the modern day marketing guru’s defined […]
