What do October and Outsourcing Have in Common?
What do October and outsourcing have in common? They both have the fear factor. Whilst outsourcing is less of a taboo these days – £2.2billion of outsourcing contracts were signed in the UK this time last year – STILL some of us are fearful at the mere mention. So what’s giving us the creeps? Offshoring You’d be […]
The Future of Business in Chester
Myself and James attended the Future of Business in Chester conference last week, hosted by Chester Business Club and supported by the Cheshire West and Chester Council and the University of Chester (amongst other leading groups). It was a really useful initiative to bring together various representatives from Chester’s businesses and organisations to thrash out […]
Twitter- seven deadly sins of marketing communication
Image: Courtesy of Limebridge This simple communicator has very quickly gained tremendous popularity worldwide. It benefits not only brands, but also sports and music celebrities, politicians and journalists. It even became a key communication tool during many modern revolutions and wars, as it provides users with privacy and allows them to spread their messages anonymously. […]
Getting Started with Email Marketing
Email Marketing is thought of as one of the most successful tools when it comes to brand building and converting prospects into customers. It’s not only powerful in reach, but also very cost effective. In the era of unsubscribes and customers being highly attuned to the ways marketing messages are thrown at them from every […]
Productivity- 9 simple steps to awesomeness!
Productivity is listed all over the media as the biggest challenge for UK business. According to recent figures from the Office of National Statistics, productivity in the UK has failed to increase since 2007. Apparently, it takes a worker in Britain five days to complete a task that an employee in France would complete in […]
Strategic Thinking in a Digital World
Why do you need digital marketing strategy? The answer is simple- because without one you are standing good chances of missing on opportunities and losing business. Creating a digital marketing strategy will open many doors and ensure that you concentrate your efforts on the relevant elements and tactics. You’ve probably already started the process of […]