Seven Marketing Lessons learnt from James Bond Movies
Here we take a look at where marketing and the entertainment industry come together and James Bond movies get the best out of both worlds. We should shrug off the old buzzwords such as product placement and commercial interruption. They are overshadowing new ways of gaining momentum and engaging audience into buying goods and gadgets. […]
Twitter- seven deadly sins of marketing communication
Image: Courtesy of Limebridge This simple communicator has very quickly gained tremendous popularity worldwide. It benefits not only brands, but also sports and music celebrities, politicians and journalists. It even became a key communication tool during many modern revolutions and wars, as it provides users with privacy and allows them to spread their messages anonymously. […]
The 10 commandments of building a brand
A branding strategy should be even more important for small businesses than for large corporations. With a little or ‘non-existence’ budget, the brand has to work harder than ever to succeed and become memorable in people minds. Unfortunately, this is a point that the vast majority of small business’ owners seem to forget. Small business […]
Digital Marketing and Customer Experience… it’s not about what you say, it’s about how you say it.
The newest data from Gartner shows that 68% of enterprises have separate digital marketing budget, which on average, equals to 25% of their total budget. The research indicates that the customer experience is considered to be the top innovation and investment in 2015. The aim of the increased budget is to help companies to […]
