Content marketing – redefining communications with your client
Content marketing is currently the most popular, effective and one of the most successful methods of marketing communication with clients. It enables you to build trust and loyalty- two values that are of the up most importance for brands that want to stay on the top. Content, not advertisement! Classic advertisements, year after year, are […]
Credible content: It’s all in the ingredients!
“In a world dominated by email and social media, your success is directly proportional to your ability to influence others through the written word.” Geoffery James, Inc.com I read an article in Marketing Week about how the trust in advertising – in particular editorial content – has seen its biggest fall in the past two […]
Seven Marketing Lessons learnt from James Bond Movies
Here we take a look at where marketing and the entertainment industry come together and James Bond movies get the best out of both worlds. We should shrug off the old buzzwords such as product placement and commercial interruption. They are overshadowing new ways of gaining momentum and engaging audience into buying goods and gadgets. […]
Look Like You Mean Business!
I attended a ‘marketing masterclass’ a little while back, which was run by a marketing firm based in Chester. During the seminar, the phrase ‘look like you mean business’ came to the fore. It’s not the first time I’ve heard this phrase, but something resonated with me on this occasion and it got me thinking about […]
Is Social Media Just for Young People?
Did you know that there are an estimated 3 billion social network users in the world? This is almost half of the world’s population! For businesses, social media is now one of the primary forms of communicating with their customers. It’s easy to presume that the majority of customers at your bespoke kitchen design business […]
10 Myths About Marketing – Debunked!
It is surprising how many myths and misconceptions there are surrounding marketing. We have identified 10 myths and hope we have given reason as to why they are simply not true. Myth 1: Advertising is the same as marketing. No! Advertising is the process of buying space or time in mediums such as newspapers, direct […]
Getting Started with Email Marketing
Email Marketing is thought of as one of the most successful tools when it comes to brand building and converting prospects into customers. It’s not only powerful in reach, but also very cost effective. In the era of unsubscribes and customers being highly attuned to the ways marketing messages are thrown at them from every […]
Search- the online marketer Holy Grail or a poisoned chalice?
Your website is much more than a shop window to a huge and vibrant global marketplace. A well designed and implemented website can do a lot more than that! It’s a place where you can interact with your customers, a virtual meeting place where you can do a real business, with real people in a […]
Creativity – the last legal way to gain an unfair advantage…
Creativity, clever thinking or thinking outside the box…anything but in straight lines, perhaps laterally, horizontally, vertically, you name it! Creativity can be described creativity as magic that achieves unexpected and takes us to new places. It’s the process of producing something that is both original and worthwhile. He makes a point that only few people […]
Google- the new algorithm which could affect your website!
According to the newest information on Google’s blog, from the 21st of April adaptation of pages to display properly on mobile devices will be one of the major factors influencing the ranking of a website: “As more people use mobile devices to access the internet, our algorithms have to adapt to these usage patterns (…) […]
