The Grand National: Good marketing can have your business winning the race
With the Grand National this weekend, offices around the country have sorted their sweepstakes and the bookies have taken their bets. Around 500 million people will sit down to watch the race, which is broadcast in over 140 countries. Bear with us here, but horse racing is not all that dissimilar to marketing. If you […]
International Women’s Day- great marketing or politics?
More and more brands are joining forces when it came to International Women’s Day… This renewed focus on female empowerment and gender equality is providing brands and marketers with both an opportunity and a challenge in terms of authentic association. For some brands this is a perfect opportunity to piggyback with their marketing! L’oreal’s famous “You’re […]
How To: Integrate Your Marketing
Traditional and digital are often viewed as distinct approaches towards marketing a business, but Umbrella Marketing Team are huge advocates of using digital and traditional marketing activities in tandem. OK – let’s put this in a way everyone will understand: through the medium of food! Burgers taste great on their own, as does cheese: but, […]
10 Questions to Ask Before You Press Send
Sending an email marketing campaign? Wait! Before you click send and your 10,000-strong database receives your email, have you checked everything? Mistakes cause damage to your reputation – inaccurate links or poor spelling and grammar are amongst the worst of the worst! You can download our quick reference guide – 10 Questions to Ask Before […]
Digital en Vogue
With 329,800 Tweets, 120,000 Instagram photos and 9 outdoor screens streaming shows to locations across the UK last year, it’s not just fashion that British designers are savvy about – it’s the power and influence of digital to build their brands and connect with their audiences. The industry has always had to change and […]
The 30 Minute Marketing Machine at Promotional Products Expo 2016
Tomorrow (and Thursday) we will be exhibiting in the Digital Village at the Promotional Products Expo. The Digital Village is a go-to hub for companies to seek free advice from various digital marketing specialists including lead nurturing experts Lead Forensics and leading email marketing provider, Constant Contact. It’s a great opportunity to get answers to any […]
Just what has made Children in Need so successful.. Communications
Children in Need is a terrestrial takeover of bean baths, celebrity humiliation, singing Muppets and Terry Wogan. But harmless humor aside, it’s a national institution that has epitomised the unwavering generosity of the Great British public not to mention fundraising a net total of £600 million since its birth in 1927. For 88 years the […]
Seven Marketing Lessons learnt from James Bond Movies
Here we take a look at where marketing and the entertainment industry come together and James Bond movies get the best out of both worlds. We should shrug off the old buzzwords such as product placement and commercial interruption. They are overshadowing new ways of gaining momentum and engaging audience into buying goods and gadgets. […]
Is Social Media Just for Young People?
Did you know that there are an estimated 3 billion social network users in the world? This is almost half of the world’s population! For businesses, social media is now one of the primary forms of communicating with their customers. It’s easy to presume that the majority of customers at your bespoke kitchen design business […]
10 Myths About Marketing – Debunked!
It is surprising how many myths and misconceptions there are surrounding marketing. We have identified 10 myths and hope we have given reason as to why they are simply not true. Myth 1: Advertising is the same as marketing. No! Advertising is the process of buying space or time in mediums such as newspapers, direct […]