Real-time marketing

Real Time Marketing

Marketing communication is a fundamental and complex part of a company’s marketing efforts. New technologies provide endless opportunities in terms of personalising the messages and sharing them at the opportune time. One of the hottest trends in this regard is ‘real-time’ marketing. It not only helps to increase your sales but can also build a stronger, […]

Email Marketing – how to build your subscriber list?

Email Marketing

Newsletter, bulletin, circular or company updates…they are all very effective tools in reaching valuable groups of customers. Customers who have already stated their initial interest in your company! It’s like having your foot in the door! The contact addresses you have collected are precious because people behind them have already heard of your company, know […]

Getting Started with Email Marketing

Email Marketing

Email Marketing is thought of as one of the most successful tools when it comes to brand building and converting prospects into customers. It’s not only powerful in reach, but also very cost effective. In the era of unsubscribes and customers being highly attuned to the ways marketing messages are thrown at them from every […]

How to keep visitors on your website for longer

Keep Visitors on Your Website Longer - Umbrella Marketing Team

At times it seems to be tricky to get internet users to visit our websites. Not to mention about trying to encourage them to stay on it for longer and get them to do the desired call to action- be it filling the form, purchasing goods or registering for newsletter. How do we do it […]

Search- the online marketer Holy Grail or a poisoned chalice?

Search: the Holy Grail

Your website is much more than a shop window to a huge and vibrant global marketplace. A well designed and implemented website can do a lot more than that! It’s a place where you can interact with your customers, a virtual meeting place where you can do a real business, with real people in a […]

Google- the new algorithm which could affect your website!

Google Algorithm

According to the newest information on Google’s blog, from the 21st of April adaptation of pages to display properly on mobile devices will be one of the major factors influencing the ranking of a website: “As more people use mobile devices to access the internet, our algorithms have to adapt to these usage patterns (…) […]