Why Our World Would End If Search Engines Disappeared!

Imagining a World Without Search Engines - Umbrella Marketing Team - Outsourced Marketing - Marketing Agency - Chester

OK, so maybe the title is a little dramatic, but have you ever thought about how much we use rely on search engines in our lives? My brain hurts just thinking about it. Search is a huge part of out lives. According to research carried out on US users by Comscore, the average user makes […]

How to keep visitors on your website for longer

Keep Visitors on Your Website Longer - Umbrella Marketing Team

At times it seems to be tricky to get internet users to visit our websites. Not to mention about trying to encourage them to stay on it for longer and get them to do the desired call to action- be it filling the form, purchasing goods or registering for newsletter. How do we do it […]

Search- the online marketer Holy Grail or a poisoned chalice?

Search: the Holy Grail

Your website is much more than a shop window to a huge and vibrant global marketplace. A well designed and implemented website can do a lot more than that! It’s a place where you can interact with your customers, a virtual meeting place where you can do a real business, with real people in a […]

Google- the new algorithm which could affect your website!

Google Algorithm

According to the newest information on Google’s blog, from the 21st of April adaptation of pages to display properly on mobile devices will be one of the major factors influencing the ranking of a website: “As more people use mobile devices to access the internet, our algorithms have to adapt to these usage patterns (…) […]