Facebook and Instagram’s latest updates: helping brands

The forever changing platforms of Facebook and Instagram are at it again with another update, this time making life easier for brands, advertisers and marketers alike. Facebook is about to add more features to its Video Creation Kit, allowing one video to turn into every size and ratio you’d need. This is great news for […]

International Women’s Day- great marketing or politics?

Umbrella Marketing Team

More and more brands are joining forces when it came to International Women’s Day… This renewed focus on female empowerment and gender equality is providing brands and marketers with both an opportunity and a challenge in terms of authentic association. For some brands this is a perfect opportunity to piggyback with their marketing!  L’oreal’s famous “You’re […]

10 Questions to Ask Before You Press Send

email marketing

Sending an email marketing campaign? Wait! Before you click send and your 10,000-strong database receives your email, have you checked everything? Mistakes cause damage to your reputation – inaccurate links or poor spelling and grammar are amongst the worst of the worst! You can download our quick reference guide – 10 Questions to Ask Before […]

Content marketing – redefining communications with your client

Redefining Communications with Your Clients

Content marketing is currently the most popular, effective and one of the most successful methods of marketing communication with clients. It enables you to build trust and loyalty- two values that are of the up most importance for brands that want to stay on the top. Content, not advertisement! Classic advertisements, year after year, are […]