Facebook and Instagram’s latest updates: helping brands

The forever changing platforms of Facebook and Instagram are at it again with another update, this time making life easier for brands, advertisers and marketers alike. Facebook is about to add more features to its Video Creation Kit, allowing one video to turn into every size and ratio you’d need. This is great news for […]

The Grand National: Good marketing can have your business winning the race

With the Grand National this weekend, offices around the country have sorted their sweepstakes and the bookies have taken their bets. Around 500 million people will sit down to watch the race, which is broadcast in over 140 countries. Bear with us here, but horse racing is not all that dissimilar to marketing. If you […]

International Women’s Day- great marketing or politics?

Umbrella Marketing Team

More and more brands are joining forces when it came to International Women’s Day… This renewed focus on female empowerment and gender equality is providing brands and marketers with both an opportunity and a challenge in terms of authentic association. For some brands this is a perfect opportunity to piggyback with their marketing!  L’oreal’s famous “You’re […]

Office of the future

Office of the future

From hidden rooms, opening bookcases and slides through to colouring wallpapers, fake ski cabin designs…how else can we keep the creative vibe going? What kind of office design can accommodate all the creative needs of an artistic workforce and ensure employees are never lacking creativity? Predictions are that workplaces of the future may not resemble […]

How To: Integrate Your Marketing

Integrating Marketing - A Quick Reference Guide - Umbrella Marketing Team

Traditional and digital are often viewed as distinct approaches towards marketing a business, but Umbrella Marketing Team are huge advocates of using digital and traditional marketing activities in tandem. OK – let’s put this in a way everyone will understand: through the medium of food! Burgers taste great on their own, as does cheese: but, […]

Marketing and Business Development: A Match Made in Heaven

Business Development and Marketing - Umbrella Marketing Team

For any relationship to be successful and rewarding, both parties need to have a good understanding of each other, the same goals and aspirations, as well as the capacity to support each other in order to nurture the relationship and see the longevity. We explain why this ethos should be fostered by business development and marketing.  […]

The 30 Minute Marketing Machine at Promotional Products Expo 2016

  Tomorrow (and Thursday) we will be exhibiting in the Digital Village at the Promotional Products Expo. The Digital Village is a go-to hub for companies to seek free advice from various digital marketing specialists including lead nurturing experts Lead Forensics and leading email marketing provider, Constant Contact. It’s a great opportunity to get answers to any […]

Hello 2016: Let’s Ditch Those New Year’s Resolutions

2016 - Umbrella Marketing Team

Short-Term Resolutions VS Long-Term Solutions We’ve reached the final stretch of 2015; we’re stressed but we feel accomplished, we’re exhausted but we’re excited too – another year under our belt. It’s around about now that we begin to reflect; what have we achieved, have we improved and what have we learnt? Reflective thinking is not only therapeutic […]

Content marketing – redefining communications with your client

Redefining Communications with Your Clients

Content marketing is currently the most popular, effective and one of the most successful methods of marketing communication with clients. It enables you to build trust and loyalty- two values that are of the up most importance for brands that want to stay on the top. Content, not advertisement! Classic advertisements, year after year, are […]

Just what has made Children in Need so successful.. Communications

Children In Need

Children in Need is a terrestrial takeover of bean baths, celebrity humiliation, singing Muppets and Terry Wogan. But harmless humor aside, it’s a national institution that has epitomised the unwavering generosity of the Great British public not to mention fundraising a net total of £600 million since its birth in 1927. For 88 years the […]