Credible content: It’s all in the ingredients!

Credible Content

“In a world dominated by email and social media, your success is directly proportional to your ability to influence others through the written word.” Geoffery James, Inc.com I read an article in Marketing Week about how the trust in advertising – in particular editorial content – has seen its biggest fall in the past two […]

Seven Marketing Lessons learnt from James Bond Movies

Marketing Lessons Learnt from James Bond

Here we take a look at where marketing and the entertainment industry come together and James Bond movies get the best out of both worlds. We should shrug off the old buzzwords such as product placement and commercial interruption. They are overshadowing new ways of gaining momentum and engaging audience into buying goods and gadgets. […]

Marketing Packages for Start-Ups

Start Up Packages - Umbrella Marketing Team

The Umbrella Marketing TEAM are delighted to announce that they have finally launched their new Marketing Packages for Start-Ups! Are you a start-up business that needs extra marketing man-power? Does your marketing need direction and focus, but you lack the time and skills? Help your businesses to become the next big thing with effective marketing […]

Welcome to the TEAM!

Welcome to the Team

Earlier this month we welcomed two new faces to the Umbrella Marketing TEAM: Marketing Services Manager, Mary McGuffog, and Marketing Executive, James Barnes. We’re delighted to have them on board- you can read their self-introductions below!   Welcome…Mary McGuffog I’m really excited to have recently joined the Umbrella Marketing Team as the Marketing Services Manager. My […]

Is Social Media Just for Young People?

Is Social Media Just for Young People?

Did you know that there are an estimated 3 billion social network users in the world? This is almost half of the world’s population! For businesses, social media is now one of the primary forms of communicating with their customers. It’s easy to presume that the majority of customers at your bespoke kitchen design business […]

10 Myths About Marketing – Debunked!

Ten Marketing Myths

It is surprising how many myths and misconceptions there are surrounding marketing. We have identified 10 myths and hope we have given reason as to why they are simply not true. Myth 1: Advertising is the same as marketing. No! Advertising is the process of buying space or time in mediums such as newspapers, direct […]

Twitter- seven deadly sins of marketing communication

Bootcamp

Image: Courtesy of Limebridge This simple communicator has very quickly gained tremendous popularity worldwide. It benefits not only brands, but also sports and music celebrities, politicians and journalists. It even became a key communication tool during many modern revolutions and wars, as it provides users with privacy and allows them to spread their messages anonymously. […]

Real-time marketing

Real Time Marketing

Marketing communication is a fundamental and complex part of a company’s marketing efforts. New technologies provide endless opportunities in terms of personalising the messages and sharing them at the opportune time. One of the hottest trends in this regard is ‘real-time’ marketing. It not only helps to increase your sales but can also build a stronger, […]

Email Marketing – how to build your subscriber list?

Email Marketing

Newsletter, bulletin, circular or company updates…they are all very effective tools in reaching valuable groups of customers. Customers who have already stated their initial interest in your company! It’s like having your foot in the door! The contact addresses you have collected are precious because people behind them have already heard of your company, know […]

PSSST….word of mouth marketing

Word of Mouth Marketing

Public opinion is one of the most important factors influencing our purchasing decisions. The amount of recommendations we are exposed to on a daily basis is incredible- be it forums or social media. How to use it to our advantage in running marketing campaigns? We try to answer this question below, but first: What is […]