Getting Started with Email Marketing

Email Marketing

Email Marketing is thought of as one of the most successful tools when it comes to brand building and converting prospects into customers. It’s not only powerful in reach, but also very cost effective. In the era of unsubscribes and customers being highly attuned to the ways marketing messages are thrown at them from every […]

How to keep visitors on your website for longer

Keep Visitors on Your Website Longer - Umbrella Marketing Team

At times it seems to be tricky to get internet users to visit our websites. Not to mention about trying to encourage them to stay on it for longer and get them to do the desired call to action- be it filling the form, purchasing goods or registering for newsletter. How do we do it […]

Search- the online marketer Holy Grail or a poisoned chalice?

Search: the Holy Grail

Your website is much more than a shop window to a huge and vibrant global marketplace. A well designed and implemented website can do a lot more than that! It’s a place where you can interact with your customers, a virtual meeting place where you can do a real business, with real people in a […]

Thinking of outsourcing your marketing?

Outsourcing

Marketing is … well … it’s a lot of work with so many components. Especially if you are a business owner with no marketing team! Trying to find the time to do everything you should be doing to market your business can definitely be a challenge and it adds a lot to your already busy schedule. It’s often […]

Productivity- 9 simple steps to awesomeness!

Productivity

Productivity is listed all over the media as the biggest challenge for UK business. According to recent figures from the Office of National Statistics, productivity in the UK has failed to increase since 2007. Apparently, it takes a worker in Britain five days to complete a task that an employee in France would complete in […]

Creativity – the last legal way to gain an unfair advantage…

Creativity

Creativity, clever thinking or thinking outside the box…anything but in straight lines, perhaps laterally, horizontally, vertically, you name it! Creativity can be described creativity as magic that achieves unexpected and takes us to new places. It’s the process of producing something that is both original and worthwhile. He makes a point that only few people […]

Strategic Thinking in a Digital World

Strategic Thinking

Why do you need digital marketing strategy? The answer is simple- because without one you are standing good chances of missing on opportunities and losing business. Creating a digital marketing strategy will open many doors and ensure that you concentrate your efforts on the relevant elements and tactics. You’ve probably already started the process of […]

The 10 commandments of building a brand

Ten Commandments

A branding strategy should be even more important for small businesses than for large corporations. With a little or ‘non-existence’ budget, the brand has to work harder than ever to succeed and become memorable in people minds. Unfortunately, this is a point that the vast majority of small business’ owners seem to forget. Small business […]

Content marketing- Good things happen to those who wait

Content Marketing

Nihil novi from Latin or in other words- nothing new. Digital marketing these days seems to be all about the SEO, optimisation and content. A lot of companies and indeed agencies seem to take it to heart, however never for long enough for it to bring the desired results.   The misunderstanding of the concept […]

Marketing made simple

Marketing Made Simple

There is far more to marketing than selling or advertising. Put simply, marketing is about identifying and satisfying customer needs more than anything else. To us, marketing is based on thinking about the business not only in terms of customers’ needs but also their satisfaction. Seth Godin, one of the modern day marketing guru’s defined […]