International Women’s Day- great marketing or politics?
More and more brands are joining forces when it came to International Women’s Day… This renewed focus on female empowerment and gender equality is providing brands and marketers with both an opportunity and a challenge in terms of authentic association. For some brands this is a perfect opportunity to piggyback with their marketing! L’oreal’s famous “You’re […]
10 Questions to Ask Before You Press Send
Sending an email marketing campaign? Wait! Before you click send and your 10,000-strong database receives your email, have you checked everything? Mistakes cause damage to your reputation – inaccurate links or poor spelling and grammar are amongst the worst of the worst! You can download our quick reference guide – 10 Questions to Ask Before […]
What do October and Outsourcing Have in Common?
What do October and outsourcing have in common? They both have the fear factor. Whilst outsourcing is less of a taboo these days – £2.2billion of outsourcing contracts were signed in the UK this time last year – STILL some of us are fearful at the mere mention. So what’s giving us the creeps? Offshoring You’d be […]
Time to re-think Outsourcing
Outsourcing. We’re all familiar with the stigma attached to it. I bet the first thought that popped into your head just now was an offshore call centre, crackly lines and intrusive phone calls when you’re cooking tea. But how many companies can really afford a skilled and diverse team of dedicated, in-house marketers to support their […]
Content marketing – redefining communications with your client
Content marketing is currently the most popular, effective and one of the most successful methods of marketing communication with clients. It enables you to build trust and loyalty- two values that are of the up most importance for brands that want to stay on the top. Content, not advertisement! Classic advertisements, year after year, are […]
Marketing Packages for Start-Ups
The Umbrella Marketing TEAM are delighted to announce that they have finally launched their new Marketing Packages for Start-Ups! Are you a start-up business that needs extra marketing man-power? Does your marketing need direction and focus, but you lack the time and skills? Help your businesses to become the next big thing with effective marketing […]
10 Myths About Marketing – Debunked!
It is surprising how many myths and misconceptions there are surrounding marketing. We have identified 10 myths and hope we have given reason as to why they are simply not true. Myth 1: Advertising is the same as marketing. No! Advertising is the process of buying space or time in mediums such as newspapers, direct […]
Twitter- seven deadly sins of marketing communication
Image: Courtesy of Limebridge This simple communicator has very quickly gained tremendous popularity worldwide. It benefits not only brands, but also sports and music celebrities, politicians and journalists. It even became a key communication tool during many modern revolutions and wars, as it provides users with privacy and allows them to spread their messages anonymously. […]
Email Marketing – how to build your subscriber list?
Newsletter, bulletin, circular or company updates…they are all very effective tools in reaching valuable groups of customers. Customers who have already stated their initial interest in your company! It’s like having your foot in the door! The contact addresses you have collected are precious because people behind them have already heard of your company, know […]
How to keep visitors on your website for longer
At times it seems to be tricky to get internet users to visit our websites. Not to mention about trying to encourage them to stay on it for longer and get them to do the desired call to action- be it filling the form, purchasing goods or registering for newsletter. How do we do it […]