SSL: what is it and does my website need it?
I’ll start with an answer: Yes. Your website does need SSL. In fact, any business that uses a website to process or handle data – particularly sensitive data such as credit card details – should ensure that a valid SSL certificate is registered against their domain. This will help you stay secure and give your […]
Why Our World Would End If Search Engines Disappeared!
OK, so maybe the title is a little dramatic, but have you ever thought about how much we use rely on search engines in our lives? My brain hurts just thinking about it. Search is a huge part of out lives. According to research carried out on US users by Comscore, the average user makes […]
Content marketing – redefining communications with your client
Content marketing is currently the most popular, effective and one of the most successful methods of marketing communication with clients. It enables you to build trust and loyalty- two values that are of the up most importance for brands that want to stay on the top. Content, not advertisement! Classic advertisements, year after year, are […]
How to keep visitors on your website for longer
At times it seems to be tricky to get internet users to visit our websites. Not to mention about trying to encourage them to stay on it for longer and get them to do the desired call to action- be it filling the form, purchasing goods or registering for newsletter. How do we do it […]
Search- the online marketer Holy Grail or a poisoned chalice?
Your website is much more than a shop window to a huge and vibrant global marketplace. A well designed and implemented website can do a lot more than that! It’s a place where you can interact with your customers, a virtual meeting place where you can do a real business, with real people in a […]
Google- the new algorithm which could affect your website!
According to the newest information on Google’s blog, from the 21st of April adaptation of pages to display properly on mobile devices will be one of the major factors influencing the ranking of a website: “As more people use mobile devices to access the internet, our algorithms have to adapt to these usage patterns (…) […]
Digital Marketing and Customer Experience… it’s not about what you say, it’s about how you say it.
The newest data from Gartner shows that 68% of enterprises have separate digital marketing budget, which on average, equals to 25% of their total budget. The research indicates that the customer experience is considered to be the top innovation and investment in 2015. The aim of the increased budget is to help companies to […]
Content marketing- Good things happen to those who wait
Nihil novi from Latin or in other words- nothing new. Digital marketing these days seems to be all about the SEO, optimisation and content. A lot of companies and indeed agencies seem to take it to heart, however never for long enough for it to bring the desired results. The misunderstanding of the concept […]
