Facebook and Instagram’s latest updates: helping brands
The forever changing platforms of Facebook and Instagram are at it again with another update, this time making life easier for brands, advertisers and marketers alike. Facebook is about to add more features to its Video Creation Kit, allowing one video to turn into every size and ratio you’d need. This is great news for […]
Content marketing – redefining communications with your client
Content marketing is currently the most popular, effective and one of the most successful methods of marketing communication with clients. It enables you to build trust and loyalty- two values that are of the up most importance for brands that want to stay on the top. Content, not advertisement! Classic advertisements, year after year, are […]
Just what has made Children in Need so successful.. Communications
Children in Need is a terrestrial takeover of bean baths, celebrity humiliation, singing Muppets and Terry Wogan. But harmless humor aside, it’s a national institution that has epitomised the unwavering generosity of the Great British public not to mention fundraising a net total of £600 million since its birth in 1927. For 88 years the […]
Look Like You Mean Business!
I attended a ‘marketing masterclass’ a little while back, which was run by a marketing firm based in Chester. During the seminar, the phrase ‘look like you mean business’ came to the fore. It’s not the first time I’ve heard this phrase, but something resonated with me on this occasion and it got me thinking about […]
Is Social Media Just for Young People?
Did you know that there are an estimated 3 billion social network users in the world? This is almost half of the world’s population! For businesses, social media is now one of the primary forms of communicating with their customers. It’s easy to presume that the majority of customers at your bespoke kitchen design business […]
10 Myths About Marketing – Debunked!
It is surprising how many myths and misconceptions there are surrounding marketing. We have identified 10 myths and hope we have given reason as to why they are simply not true. Myth 1: Advertising is the same as marketing. No! Advertising is the process of buying space or time in mediums such as newspapers, direct […]
Twitter- seven deadly sins of marketing communication
Image: Courtesy of Limebridge This simple communicator has very quickly gained tremendous popularity worldwide. It benefits not only brands, but also sports and music celebrities, politicians and journalists. It even became a key communication tool during many modern revolutions and wars, as it provides users with privacy and allows them to spread their messages anonymously. […]
Real-time marketing
Marketing communication is a fundamental and complex part of a company’s marketing efforts. New technologies provide endless opportunities in terms of personalising the messages and sharing them at the opportune time. One of the hottest trends in this regard is ‘real-time’ marketing. It not only helps to increase your sales but can also build a stronger, […]
Search- the online marketer Holy Grail or a poisoned chalice?
Your website is much more than a shop window to a huge and vibrant global marketplace. A well designed and implemented website can do a lot more than that! It’s a place where you can interact with your customers, a virtual meeting place where you can do a real business, with real people in a […]
Digital Marketing and Customer Experience… it’s not about what you say, it’s about how you say it.
The newest data from Gartner shows that 68% of enterprises have separate digital marketing budget, which on average, equals to 25% of their total budget. The research indicates that the customer experience is considered to be the top innovation and investment in 2015. The aim of the increased budget is to help companies to […]
