How To: Integrate Your Marketing

Integrating Marketing - A Quick Reference Guide - Umbrella Marketing Team

Traditional and digital are often viewed as distinct approaches towards marketing a business, but Umbrella Marketing Team are huge advocates of using digital and traditional marketing activities in tandem. OK – let’s put this in a way everyone will understand: through the medium of food! Burgers taste great on their own, as does cheese: but, […]

PSSST….word of mouth marketing

Word of Mouth Marketing

Public opinion is one of the most important factors influencing our purchasing decisions. The amount of recommendations we are exposed to on a daily basis is incredible- be it forums or social media. How to use it to our advantage in running marketing campaigns? We try to answer this question below, but first: What is […]