The Grand National: Good marketing can have your business winning the race

With the Grand National this weekend, offices around the country have sorted their sweepstakes and the bookies have taken their bets. Around 500 million people will sit down to watch the race, which is broadcast in over 140 countries. Bear with us here, but horse racing is not all that dissimilar to marketing. If you […]

International Women’s Day- great marketing or politics?

Umbrella Marketing Team

More and more brands are joining forces when it came to International Women’s Day… This renewed focus on female empowerment and gender equality is providing brands and marketers with both an opportunity and a challenge in terms of authentic association. For some brands this is a perfect opportunity to piggyback with their marketing!  L’oreal’s famous “You’re […]

Office of the future

Office of the future

From hidden rooms, opening bookcases and slides through to colouring wallpapers, fake ski cabin designs…how else can we keep the creative vibe going? What kind of office design can accommodate all the creative needs of an artistic workforce and ensure employees are never lacking creativity? Predictions are that workplaces of the future may not resemble […]

10 Questions to Ask Before You Press Send

email marketing

Sending an email marketing campaign? Wait! Before you click send and your 10,000-strong database receives your email, have you checked everything? Mistakes cause damage to your reputation – inaccurate links or poor spelling and grammar are amongst the worst of the worst! You can download our quick reference guide – 10 Questions to Ask Before […]

Happy St Patrick’s Day – here’s to teamwork!

Not only do we have some tenuous links to Ireland and love an excuse for shenanigans.. Umbrella Marketing Team are big believers of teamwork! What does St Patrick’s Day have to do with teamwork I hear you cry? St Patrick’s Day is a much loved, lively occasion for people (both Irish and not) to come together […]

Marketing and Business Development: A Match Made in Heaven

Business Development and Marketing - Umbrella Marketing Team

For any relationship to be successful and rewarding, both parties need to have a good understanding of each other, the same goals and aspirations, as well as the capacity to support each other in order to nurture the relationship and see the longevity. We explain why this ethos should be fostered by business development and marketing.  […]

The 30 Minute Marketing Machine at Promotional Products Expo 2016

  Tomorrow (and Thursday) we will be exhibiting in the Digital Village at the Promotional Products Expo. The Digital Village is a go-to hub for companies to seek free advice from various digital marketing specialists including lead nurturing experts Lead Forensics and leading email marketing provider, Constant Contact. It’s a great opportunity to get answers to any […]

Content marketing – redefining communications with your client

Redefining Communications with Your Clients

Content marketing is currently the most popular, effective and one of the most successful methods of marketing communication with clients. It enables you to build trust and loyalty- two values that are of the up most importance for brands that want to stay on the top. Content, not advertisement! Classic advertisements, year after year, are […]

Seven Marketing Lessons learnt from James Bond Movies

Marketing Lessons Learnt from James Bond

Here we take a look at where marketing and the entertainment industry come together and James Bond movies get the best out of both worlds. We should shrug off the old buzzwords such as product placement and commercial interruption. They are overshadowing new ways of gaining momentum and engaging audience into buying goods and gadgets. […]

The Future of Business in Chester

Future of Business in Chester

Myself and James attended the Future of Business in Chester conference last week, hosted by Chester Business Club and supported by the Cheshire West and Chester Council and the University of Chester (amongst other leading groups).  It was a really useful initiative to bring together various representatives from Chester’s businesses and organisations to thrash out […]