Every business should have an effective Search Engine Optimisation strategy, in order to be positioned as high up as possible on Google search engine results pages. After all, the best place to hide a dead body is page 2 of Google search results!
Search Engine Optimisation (SEO) means finding ways to increase your site appearance in search results. This should in turn direct more traffic to your website. Intense SEO involves complex site restructuring but there are a few simple TRICKS you can learn to increase your business ranking.
1. Slime of snail + puppy dog tails. Make sure you track your trail!
You won’t know if your SEO efforts are working unless you monitor the results. We suggest starting with Google Analytics and Google Webmaster tools. They allow you to track your user journey, search terms they use, their demographics and whether or not they have completed the desired call to action.
You don’t have to walk in the darkness!
2. Ghost and Goblins, Cats and Bats
Be aware of placing relevant keywords throughout every aspect of your website: in your titles, content, URLs, image names, descriptions and so on. Think of them as search terms your products or services are being found for. You can include long-tail keywords too. These are more descriptive and often in a form of questions.
BEWARE: Putting ridiculous amounts of keywords on your site will get you labelled as a spammer. Search engine spiders are programmed to ignore sites guilty of “keyword-stuffing.” Be strategic in your keyword use!
3. Join the witches if you dare…
This is probably the most basic but very effective SEO strategy. By integrating internal links on your website you boost traffic to individual pages, making visitors browse it for longer.
You should make it standard to link back to your archives frequently when creating new content.
WARNING: As with all other SEO approaches, be sure your links are appropriate, and be careful not to cross the line into excessive linking – you don’t want your visitors to BOO you.
4. When witches go riding, black cats are seen…
Adding a site map, a page listing and linking to all the other major pages on your site, makes it easier for spiders to search your site.
The fewer clicks necessary to get to a page on your website, the better. Try to make your website user friendly and their journey seamless.
5. They will tease you into unforeseen…
Make your URLs more search-engine-friendly by naming them with clear keywords in titles.
AVOID: Try to avoid having so called ugly links on your website and instead have them arrange by topic e.g. /Aboutus/ team/ contactus and so on.
6. Flash or Flesh
Flash might look pretty, but it does nothing for your SEO. According to the Search Engine Journal, “Frames, Flash and AJAX all share a common problem – you can’t link to a single page…”
“If you absolutely MUST have your main page as a splash page- that is all Flash or one big image, place text and navigation links below the fold,” the post continues.
7. Along came spider…
Spiders can only search text, not text in your images. This is why you need to make the words associated with your images as descriptive as possible.
Add your image names, ALT tags, descriptions and caption. This way you can include a keyword-rich description for every image on your site. The visible text around your images is valuable for SEO. Be descriptive with the text in immediate physical proximity to your images.
8. Halloween is coming soon so grab your mask or your broom
Your content needs to be fresh therefore updating it regularly is crucial to boost the traffic. The best sites for users are consequently the best sites from SEO perspective. These are usually full of helpful guides, tips and information.
9. Partners in mischief
Distributing content should take you just as long as it takes you to generate it. Use appropriate social networking platforms.
Whether displayed on your company’s account, or recommended, re-tweeted, and re-distributed by someone else, this strategy exponentially multiplies the number of places where visitors will view your links.
10. Scary witch is at your door
An easy way to direct more traffic to your site is by developing relationships with other sites and to have partnerships in place. By having a link to well-respected sites you increase your visibility online. Be sure to return the favour -then everyone wins!
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Here at Umbrella Marketing TEAM we offer a fresh approach to resourcing in marketing and digital services.
We differ from using an agency because we become an extension of your team and employ appropriate resources – so you don’t have those overheads, recruitment hassles or career development challenges. We are your company’s extended marketing department but at a managed cost.
Get in touch with us today to discuss how we can help you develop your brand, execute your campaigns and sustain your business with credible leads that turn into real revenue, impacting on your bottom line.