Marketing is … well … it’s a lot of work with so many components. Especially if you are a business owner with no marketing team! Trying to find the time to do everything you should be doing to market your business can definitely be a challenge and it adds a lot to your already busy schedule.
It’s often the case that start-up businesses’ owners do their own marketing. Some are comfortable blogging, posting and sharing content online. Others are confident enough to come up with their own marketing strategy and planning. However, most of aren’t really sure where to start or when to hand it over.
Whilst this is probably a good idea for start-ups and micro businesses, it gets trickier and trickier once your business establishes, grows and booms! After all, there are only so many plates you can keep spinning!
Is it the right time?
Perhaps you should measure how much time you spending on your marketing activities? You may find yourself too busy and thinking: Could I better spend my time focused on other aspects of the business? Could your business benefit from your focus being placed on more essential operations?
There are no boundaries!
Before the advent of the Internet, we had to stick to our local companies and in ways, rely and hope that they were good enough. This meant that any company not located in a major urban market was already at a disadvantage.
Now, a business can access the best marketing professionals within their budget using one of the many agencies and firms that contract marketing work over the Internet. The options are endless…and communication couldn’t be easier with email, video chat conferencing, and cloud based work management systems and so on.
Don’t let your business be put at a disadvantage because you think you can’t afford high quality marketing. Don’t tie yourself, as owner, by believing that if you can’t find someone in town to do the work for you, you’ll have to do it yourself!
Agencies can be expensive, but if you can find one that can do a multidisciplinary as a package e.g. web design with SEO and PPC you’ll save money in the long run.
Leave it to the experts!
By making the choice to outsource some or all of the marketing your company needs, you can make sure that experienced, talented professionals are working with your business to get it the attention it deserves on social media, on the Internet, at trade shows, and much, much more.
And it gets even better…
There is a chance you already have an in-house marketing department that need additional support. Instead of hiring one person with a set of skills, you can use an outsource team which blends the skills and resources tailoring them to suit your needs. So instead of employing a part time graphic designer, email marketing executive and strategist as well as contracting web developer, social media expert and project manager, you can have them all in ONE blended resource! And for a price of a single wage!
Need to talk?
Here at Umbrella Marketing TEAM we are that blended resource- we are your marketing team. If you would like to understand better what we do, please do not hesitate to contact us.