2019 has been another great year with marketing campaigns, from Gregg’s vegan sausage roll to Gillette’s ‘Best a Man can be’ and Channel 4’s ‘complaints welcome’ campaigns. The year has also seen new technology fully integrated into our lives such as voice search. With all these advancements and changes we have been looking at what we think will be the marketing trends to get ready for 2020.
AI
It’s become a huge part of our lives in recent years, growing by 270% in the past 4 years. From voice assistants to chatbots, it seems everyone is implementing these into their marketing strategy. To ensure you don’t get left behind by voice search, optimising your SEO, including your videos and images is essential. Create content that answers peoples questions, as most voice assistants requests are questions, and ensure you answer those questions around your business.
Video
Video is still king! Although short videos are still one of the most engaged with content, live video is starting to take over. Live streaming is now easier across more platforms than ever before. With just a phone and some 4G you can too, but how do you integrate this into your strategy? Depending on your business and customer base, there are a variety of options; a live Q&A, a live competition, a live conference, a live expo/event. The key is selecting the most appropriate to meet your marketing objectives.
Influencers
Influencers aren’t just reserved for the business to consumers companies anymore, although it can seem more of a gamble for business to business companies. Influencers exist for every sector, from plumbing to interior design and more. However, it’s not all about the big influencers, such as Kylie Jenner and Zoe Sugg, the micro-influencer can return the same if not more value for money than the big players. Micro-influencers are seen as more trusting than a bigger name and their audience, therefore, are more likely to buy/ use your product or service.
Interactive content
It’s likely that interactive content will become bigger and bigger as a few years ago 91% of consumers are looking for interactive content. Interactive content allows the user to feel more involved before purchasing one. This content could be as simple as a quiz or as complex as a 360 product image. This can be implemented across your digital channels, from your social media or your product website page.
Umbrella Marketing Team
We work as an extension of your team, if you need help or a change in 2020 get in touch now: 01244 656 505 or email: hello@umbrellamt.com. All the marketing you need under one umbrella.
