Love is a positive emotion of either affection or pleasure. Is there a winning formula to make it everlasting? To some it’s all about the looks and physical appearance, to others it’s the beauty within that matters! Chemistry also plays a role in finding and attracting one another!
For any relationship to be successful, both parties need to have a good understanding of each other, the same goals and aspirations as well as mutual respect.
The relationship between brand and client works pretty much on the same principles. That’s why marketers need to improve their knowledge of the customer, to enhance their experience and improve their engagement.
We’ve put together a quick guide to what we think L+O+V+E for a brand is all about!
Long-Term
In a romantic relationship, as with so much else, it’s the little things that count. Small and seemingly insignificant gestures can help keep the relationship on track. A little gift, smile or time spent together can vastly strengthen a relationship.
The same goes for the client - brand relationship. The devil is in the detail! Once the relationship is established, it’s the little things that keep clients coming back. Introducing loyalty schemes, discounts to regular clients or exclusive early bird offers are just some ideas.
Outsourcing
Having all good intentions to spread the love to your brand and making it a success, means that you now need to find time to execute all the actions! In real terms, we know how difficult it is to run a business and to do all the doing!
This is where Umbrella Marketing steps in. With our unique offering, we can be as involved as you wish us to be. We can be your strategic thinkers and planners or simple ‘doers,’ executing your business and marketing plan. Because of our teams’ diverse skills, we can concentrate on many different aspects of your brand: website, content, social media or graphic design included.
Voice
Let your clients do the talking. Hear what they have to say! Loyal clients are a brand’s best ambassadors. Engage in a regular two-way conversation with your customers as opposed to a single dialogue.
As learnt from one of the most famous lovebirds in the world, open and effective communication could be lifesaving! Had Romeo and Juliet communicated effectively, they could have lived happily ever after.
Endeavour
‘Love at first sight’ is something that all brands should aim for. But from experience, we know that love comes in many shapes and forms and has different shades of grey - Hello!
It doesn’t mean that you need to redefine your offering, but perhaps come up with a new design, fresh look, improved flavour, enriched offering? Whatever the winning formula is, make sure you stay afloat in customer minds, so that they choose to love you over your competitors!
S.O.S.
We’re no experts in love, but we do understand the importance of strategic marketing and business growth. So if you would like to speak with a member of our team please get in touch.
Happy Valentine’s Day from the Umbrella Marketing Team – and don’t forget to take a look at our attractive marketing packages here!
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